The stats are staggering: 3 million businesses advertise using Facebook. That said, just because millions rely on this ad channel, should you? No. Or that it'll always work? Hell no! Learn why constant channel testing should be a staple of your marketing strategy.
User Acquisition
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Why Great Engagement and Retention Can Pay Dividends for User Acquisition
As much as paid acquisition is powerful, the cost of acquiring customers WILL become more expensive over time through it. Enter engagement and retention, your saving grace.
DAU/MAU! What is it and Why Should Every Marketer Care?
We're no longer in the Medieval ages of marketing where we slapped advertisements on the side of buses and prayed to god it drove more sales. The marketing world has gotten sharp with measurement and if there is one metric in particular that is the strongest indicator of a startup's ability to grow, it's DAU/MAU.
Acqui or Die! The 4 Most Important Growth Marketing Metrics
Performance marketers and founders often focus so heavily on the "state of acquiring" that they forget to frame growth in terms of the BIG picture. So breath, pause and see the trees for the forest it really is. Here are 4 metrics that are paramount for a startup's livelihood.
Think Twice: Know The Difference Between Retention & Engagement
Let's be honest, engagement sounds A LOT like retention. Don't you engage customers so to retain them? As great as it is to get thousands of customer in the door, that doesn't matter much if you can't keep em. Learn the difference once & for all.
Is Marketing Worth It?
"Never stop testing, and your advertising will never stop improving" was said NOT by a modern day marketer but by the godfather of advertising, Mr Oglivy himself. So where do you start to measure marketing success? User Acquisition paper trails us to the solution.
3 Types of Growth: The Lifeblood of a Startup
"Marketing is a tax you pay for not building a phenomenal product." I'm not going to tell you what you want to hear, but rather what you should hear: marketing accelerates growth, it doesn't cause it.