How The Information Age Became a Marketer’s Dream Come True

Remember when advertising was only commercials, billboards, and radio? When print media was only magazines & newspapers? When companies hired ad agencies to create beautiful work but agencies shrugged when the client asked, "so what's my return on investment?" We talk a lot about how much the world has changed the past 30 years, but nothing has been … Continue reading How The Information Age Became a Marketer’s Dream Come True

What’s the Test of a True Marketer?

The test of a true marketing professional is the ability to rise to the challenge. What do I mean? Marketers, whether their strategists, graphic designers, writers, account managers, or copywriters, need to walk the talk and prove their marketing skills through their own online presence. An online presence, whether it's an Instagram profile or a blog … Continue reading What’s the Test of a True Marketer?