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jakub kubicka

Growth Marketing Consulting For Scrappy Startups

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DAU/MAU! What is it and Why Should Every Marketer Care?

November 28, 2018December 6, 2018 / didhedieyet / 1 Comment

We're no longer in the Medieval ages of marketing where we slapped advertisements on the side of buses and prayed to god it drove more sales. The marketing world has gotten sharp with measurement and if there is one metric in particular that is the strongest indicator of a startup's ability to grow, it's DAU/MAU.

Acqui or Die! The 4 Most Important Growth Marketing Metrics

November 27, 2018December 4, 2018 / didhedieyet / 2 Comments

Performance marketers and founders often focus so heavily on the "state of acquiring" that they forget to frame growth in terms of the BIG picture. So breath, pause and see the trees for the forest it really is. Here are 4 metrics that are paramount for a startup's livelihood.

The Language of Gods: Why You & Your Mom Should Learn SQL

September 24, 2018October 24, 2018 / didhedieyet / Leave a comment

Whether you're a startup founder, old hat marketer, or sales wiz, you'll find out very quickly how SQL can save you 100's of hours of work and dozens of "help me!" conversations with analysts.

5 Dangerous Startup Lores (And How to Rise Above Them)

June 9, 2018September 25, 2018 / didhedieyet / Leave a comment

Lore: a story or fact passed between generations yet rarely questioned of its truth anymore. What lores do you believe? Whether you're just starting your a company or a serial founder, you'll find value in these 5 deceptively simple "startup lores" most fall for.

The Beginner’s Guide To Conference Game: How To Be A Force Of Nature

March 23, 2018March 24, 2018 / didhedieyet / Leave a comment

I would have paid for a "conference game playbook" telling me untapped tricks to meeting speakers & venture capitalists. So we created one: The Beginners Guide To Conference Game. If Part 1 was a snapshot, this is the first, full roll.

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