After my experience of 1) failing to grow a marketplace (Emntr) and 2) successfully helping to grow a marketplace (Rover), I enter Assurance with a strong foundation marketing for marketplaces. I'd like to share the same wisdom here.
startup strategy
Book Review: Influence (The Power of Persuasion For Busy People)
It's all around us but we rarely call it out: persuasion.
The concept of influence can be distilled to 6 actionable principles that you can immediately start using in a resource-strapped startup.