Do you ever wish you could start a company, but have no idea where you'd start to get customers? Well this is the guide for you. A step-by-step process to build an entire digital ad system, in less than 4 hours. Oh, and with no copy writer. No graphic design. And no developer.
startup strategy
4 Key Principles to Marketing Two-sided Marketplaces (#1 Will Surprise You)
After my experience of 1) failing to grow a marketplace (Emntr) and 2) successfully helping to grow a marketplace (Rover), I enter Assurance with a strong foundation marketing for marketplaces. I'd like to share the same wisdom here.
Book Review: Influence (The Power of Persuasion For Busy People)
It's all around us but we rarely call it out: persuasion.
The concept of influence can be distilled to 6 actionable principles that you can immediately start using in a resource-strapped startup.