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jakub kubicka

Growth Marketing Consulting For Scrappy Startups

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    • Acquisition Channel Testing Sprint With Rover.com
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Startup Marketing

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Teach Me, Teach Me How To Lead Gen (Step-by-Step)

March 15, 2020March 15, 2020 / didhedieyet / Leave a comment

Do you ever wish you could start a company, but have no idea where you'd start to get customers? Well this is the guide for you. A step-by-step process to build an entire digital ad system, in less than 4 hours. Oh, and with no copy writer. No graphic design. And no developer.

Silver Linings Playbook to Building a Marketplace: 3 Fundamental Principles

October 21, 2019November 28, 2019 / didhedieyet / Leave a comment

I hope in part 1 of this series we got your mind reeling of the real mechanics and nuisances to marketplace dynamics. Now, we'd like to fill in the color to provide a full picture to marketing marketplaces.

4 Key Principles to Marketing Two-sided Marketplaces (#1 Will Surprise You)

October 1, 2019October 22, 2019 / didhedieyet / 1 Comment

After my experience of 1) failing to grow a marketplace (Emntr) and 2) successfully helping to grow a marketplace (Rover), I enter Assurance with a strong foundation marketing for marketplaces. I'd like to share the same wisdom here.

Personal, Non-scalable Ways to Market Yourself

December 6, 2018December 18, 2018 / didhedieyet / 1 Comment

In the early days of a startup, you should deliberately take action to grow your business that DOES NOT scale. Why? Because 1:1 communication is invaluable.

Look, I'm not here to tell you to "go to networking events" but to share some of the more creative yet effective tactics to grow your customer base in a non-scalable, low-cost way.

Careful What You Click: Insights That’ll Make You Second-Guess Your Next Marketing Spend

May 2, 2018May 2, 2018 / didhedieyet / Leave a comment

The next time a marketer pushes the concept of using saturated marketing channels like social and search ads, pause and consider these average CTRs (click through rates).

Never read a book again.

Let me do that for you and distill every chapter to 3-6 "key takeaways."

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Your Marketing Sucks. Let Us Fix It.

Are you a scrappy startup, marketer, or founder having a tough time growing your customer base and revenue? Do you struggle with performance marketing or channel marketing?

We’d love to help. Schedule a free 30-minute strategy session today.

Grow Your Startup Now.

Blog Topics

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Most Popular

  • 4 Key Principles to Marketing Two-sided Marketplaces (#1 Will Surprise You)
  • #47: Appcast Founding Member and Senior Director, Trevor McGraw, on the New Frontier of Growth, Recruitment Marketing (Part 1)

Recent Articles

  • #56: Marketing Executive & Respected Thought Leader, Bill Kong, on Major Marketing Disruptions and Zi “Perfect, Modern Marketer” (Part 2)
  • #55: Master of Scale and Rover CMO, Bill Kong, on Presentations to Jeff Bezos and Cutting His Marketing Teeth in Affiliate (Part 1)

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