Do you ever wish you could start a company, but have no idea where you'd start to get customers? Well this is the guide for you. A step-by-step process to build an entire digital ad system, in less than 4 hours. Oh, and with no copy writer. No graphic design. And no developer.
Startup Marketing
Silver Linings Playbook to Building a Marketplace: 3 Fundamental Principles
I hope in part 1 of this series we got your mind reeling of the real mechanics and nuisances to marketplace dynamics. Now, we'd like to fill in the color to provide a full picture to marketing marketplaces.
4 Key Principles to Marketing Two-sided Marketplaces (#1 Will Surprise You)
After my experience of 1) failing to grow a marketplace (Emntr) and 2) successfully helping to grow a marketplace (Rover), I enter Assurance with a strong foundation marketing for marketplaces. I'd like to share the same wisdom here.
Personal, Non-scalable Ways to Market Yourself
In the early days of a startup, you should deliberately take action to grow your business that DOES NOT scale. Why? Because 1:1 communication is invaluable.
Look, I'm not here to tell you to "go to networking events" but to share some of the more creative yet effective tactics to grow your customer base in a non-scalable, low-cost way.
Careful What You Click: Insights That’ll Make You Second-Guess Your Next Marketing Spend
The next time a marketer pushes the concept of using saturated marketing channels like social and search ads, pause and consider these average CTRs (click through rates).