Question: what analytics tool is the perfect combination of quick, proves return on investment, and digs past vanity metrics? The cohort analysis. Learn the power of this deceptively simple tactic for your startup.
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Better Strategy: A 10-Second Tip To Optimize Your Facebook Ads in 2019
Horrible marketing rears its ugly head constantly: a homeless man begs for a buck, street vendors harass tourists to buy Crocs, and my favorite, flight attendants sell credit cards during flights, repeating the same, canned opener. Dare I say, the digital world is no different?
Branded to Last: a Word of Wisdom to Direct Marketers
CPO of Adobe joins a regarded design organization and approaches a fellow member to comment on the slow pace of their board meetings. The member remarks, "Scott, the reason this org has been around for 100 years has been from moving slower, thinking long & hard about our decisions, and building it to last. Things move different around here and I suggest you adapt."
How to Outsource and Automate Your Life so to Scale Your Business
Giving up full control of a startup and bestowing responsibility to someone else is never easy. So I sifted through 100+ automation tips and outsourcing tools to find 3 effortless tactics you can start using immediately.
Personal, Non-scalable Ways to Market Yourself
In the early days of a startup, you should deliberately take action to grow your business that DOES NOT scale. Why? Because 1:1 communication is invaluable. Look, I'm not here to tell you to "go to networking events" but to share some of the more creative yet effective tactics to grow your customer base in a non-scalable, low-cost way.
Expect The Best, Plan For The Worst: Channel Degradation
The stats are staggering: 3 million businesses advertise using Facebook. That said, just because millions rely on this ad channel, should you? No. Or that it'll always work? Hell no! Learn why constant channel testing should be a staple of your marketing strategy.
Why Great Engagement and Retention Can Pay Dividends for User Acquisition
As much as paid acquisition is powerful, the cost of acquiring customers WILL become more expensive over time through it. Enter engagement and retention, your saving grace.
Book Review: Influence (The Power of Persuasion For Busy People)
It's all around us but we rarely call it out: persuasion. The concept of influence can be distilled to 6 actionable principles that you can immediately start using in a resource-strapped startup.
Statistics About Mobile’s Meteoric Growth
I didn't believe it when I saw it, but the numbers don't lie. Mobile has been on a meteoric rise the past decade. I dug up the most valuable mobile stats to convince any naysayers otherwise. Here here!
Baffling Statistics On The Power of Brand Marketing
Do you know have a 1 in 11 million chance of being attacked by a shark, but 1 in 175 million chance of winning Powerball? Yet plenty of people still play Powerball. There are startling statistics about life that get little fan fare because businesses have been able to shape the narrative in their favor. What's to credit for this? Brand marketing.