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Silver Linings Playbook to Building a Marketplace: 3 Fundamental Principles

October 21, 2019November 28, 2019 / didhedieyet / Leave a comment

I hope in part 1 of this series we got your mind reeling of the real mechanics and nuisances to marketplace dynamics. Now, we'd like to fill in the color to provide a full picture to marketing marketplaces.

The Short and Sweet of Cohort Analysis

January 21, 2019May 5, 2019 / didhedieyet / 1 Comment

Question: what analytics tool is the perfect combination of quick, proves return on investment, and digs past vanity metrics? The cohort analysis. Learn the power of this deceptively simple tactic for your startup.

Better Strategy: A 10-Second Tip To Optimize Your Facebook Ads in 2019

January 7, 2019January 30, 2019 / didhedieyet / 1 Comment

Horrible marketing rears its ugly head constantly: a homeless man begs for a buck, street vendors harass tourists to buy Crocs, and my favorite, flight attendants sell credit cards during flights, repeating the same, canned opener.

Dare I say, the digital world is no different?

Branded to Last: a Word of Wisdom to Direct Marketers

January 4, 2019January 21, 2019 / didhedieyet / 1 Comment

CPO of Adobe joins a regarded design organization and approaches a fellow member to comment on the slow pace of their board meetings.

The member remarks, "Scott, the reason this org has been around for 100 years has been from moving slower, thinking long & hard about our decisions, and building it to last. Things move different around here and I suggest you adapt."

How to Outsource and Automate Your Life so to Scale Your Business

December 24, 2018January 7, 2019 / didhedieyet / Leave a comment

Giving up full control of a startup and bestowing responsibility to someone else is never easy.

So I sifted through 100+ automation tips and outsourcing tools to find 3 effortless tactics you can start using immediately.

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Most Popular

  • #69: Senior Director of Product Growth @ impact.com, Brian Marcus, on Building a Digital Marketplace and Supply/Demand Power Dynamics (Part 1)
  • #70: Affiliate Marketing = The Perfect Marketplace Top Soil? Partner Marketing Savant & Award-Winning Marketing Leader, Brian Marcus (Part 2)
  • #78: Cutting Teeth In the High Octane World of Marketplaces & Discovering Supply Principles With Uber Alumni & 1000-Point Scorer, Matt Kurman (Part 2)

Recent Articles

  • #78: Cutting Teeth In the High Octane World of Marketplaces & Discovering Supply Principles With Uber Alumni & 1000-Point Scorer, Matt Kurman (Part 2)
  • #77: Director of Growth Programs at Convoy, Matt Kurman, on the “Road Less Traveled” & Convoy’s Flywheel that just KEEPS GIVIN’ (Part 1)

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