Lore: a story or fact passed between generations yet rarely questioned of its truth anymore. What lores do you believe? Whether you're just starting your a company or a serial founder, you'll find value in these 5 deceptively simple "startup lores" most fall for.
"Marketing is a tax you pay for not building a phenomenal product." I'm not going to tell you what you want to hear, but rather what you should hear: marketing accelerates growth, it doesn't cause it.
Startup Essentials are simple but vital concepts for making entrepreneurial endeavor as successful as possible. Please enjoy this 2nd installment talking about the importance of having a remarkable idea.