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The Yin and Yang of Marketing: A/B Test Your Way to Success

January 7, 2019February 6, 2019 / didhedieyet / 1 Comment

Always be closing? More like always be testing! Contrary to deep learning and AI enthusiasts, split testing is a Texas toast and butter marketing tool, an essential part of growth marketing. Don't believe me? Here are 3 reasons to butter you up.

DAU/MAU! What is it and Why Should Every Marketer Care?

November 28, 2018December 6, 2018 / didhedieyet / 1 Comment

We're no longer in the Medieval ages of marketing where we slapped advertisements on the side of buses and prayed to god it drove more sales. The marketing world has gotten sharp with measurement and if there is one metric in particular that is the strongest indicator of a startup's ability to grow, it's DAU/MAU.

Acqui or Die! The 4 Most Important Growth Marketing Metrics

November 27, 2018December 4, 2018 / didhedieyet / 2 Comments

Performance marketers and founders often focus so heavily on the "state of acquiring" that they forget to frame growth in terms of the BIG picture. So breath, pause and see the trees for the forest it really is. Here are 4 metrics that are paramount for a startup's livelihood.

Score! 1st Touch Attribution vs Last Touch (And Why You Should Care)

November 22, 2018November 28, 2018 / didhedieyet / 1 Comment

Attri-who? Touch-what? The topic of attribution is quickly breaching past the early adopters and crossing into the minds of the early and late majority. What is it? Should you care?

Is Marketing Worth It?

May 12, 2018September 25, 2018 / didhedieyet / Leave a comment

"Never stop testing, and your advertising will never stop improving" was said NOT by a modern day marketer but by the godfather of advertising, Mr Oglivy himself. So where do you start to measure marketing success? User Acquisition paper trails us to the solution.

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Most Popular

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Recent Articles

  • #78: Cutting Teeth In the High Octane World of Marketplaces & Discovering Supply Principles With Uber Alumni & 1000-Point Scorer, Matt Kurman (Part 2)
  • #77: Director of Growth Programs at Convoy, Matt Kurman, on the “Road Less Traveled” & Convoy’s Flywheel that just KEEPS GIVIN’ (Part 1)

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