With their sharp marketing and simplistic designs, they seem to have come out of no where: MVMT, Warby Parker, Casper, Everlane. Where the hell did all these direct-to-consumer companies come from and is there any room to begin your own? There is more hope than you think.
In the early days of a startup, you should deliberately take action to grow your business that DOES NOT scale. Why? Because 1:1 communication is invaluable. Look, I'm not here to tell you to "go to networking events" but to share some of the more creative yet effective tactics to grow your customer base in a non-scalable, low-cost way.
As much as paid acquisition is powerful, the cost of acquiring customers WILL become more expensive over time through it. Enter engagement and retention, your saving grace.
We're no longer in the Medieval ages of marketing where we slapped advertisements on the side of buses and prayed to god it drove more sales. The marketing world has gotten sharp with measurement and if there is one metric in particular that is the strongest indicator of a startup's ability to grow, it's DAU/MAU.
Performance marketers and founders often focus so heavily on the "state of acquiring" that they forget to frame growth in terms of the BIG picture. So breath, pause and see the trees for the forest it really is. Here are 4 metrics that are paramount for a startup's livelihood.
Ever wonder what a conversion pixel is, let alone a pixel? A powerful and simply marketing tool, most marketers shy away because it seems technical and complicated. Au contraire mon ami!
Attri-who? Touch-what? The topic of attribution is quickly breaching past the early adopters and crossing into the minds of the early and late majority. What is it? Should you care?
Do you know that 5 million companies advertise on Facebook a MONTH? Good lord. I had the privilege to attend Facebook's Build To Break conference and couldn't help but share my 3 most valuable insights.
Ever wanted to go to a conference but didn't know which one to pick? There are thousands of conferences a year in America alone and each one can market themselves to seem like the greatest conference to rule them all. I've dug through 20+ marketing conferences to pick out the top 3, based on 3 metrics: relevancy, speaker quality, and location.
It's all around us but we rarely call it out: persuasion. The concept of influence can be distilled to 6 actionable principles that you can immediately start using in a resource-strapped startup.