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jakub kubicka

Growth Marketing Consulting For Scrappy Startups

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How to Optimize Your Company Name With Google AdWords And $100

February 6, 2019May 5, 2019 / didhedieyet / 1 Comment

Every human has their own "lens" that's been beveled through their past, so if you think you know your audience, you're lying to yourself. So why not consider include your customer in the naming of your startup? Google AdWords, at your service.

5 Marketing Certifications To Build Career Capital (At No Cost)

January 30, 2019October 22, 2019 / didhedieyet / 1 Comment

I read over 270 marketing job descriptions, found 5 repeated qualifications, and matched them with free certifications from thought leaders like Wharton Business School to give you no buts from getting the role you've always wanted.

The Short and Sweet of Cohort Analysis

January 21, 2019May 5, 2019 / didhedieyet / 1 Comment

Question: what analytics tool is the perfect combination of quick, proves return on investment, and digs past vanity metrics? The cohort analysis. Learn the power of this deceptively simple tactic for your startup.

Better Strategy: A 10-Second Tip To Optimize Your Facebook Ads in 2019

January 7, 2019January 30, 2019 / didhedieyet / 1 Comment

Horrible marketing rears its ugly head constantly: a homeless man begs for a buck, street vendors harass tourists to buy Crocs, and my favorite, flight attendants sell credit cards during flights, repeating the same, canned opener.

Dare I say, the digital world is no different?

Branded to Last: a Word of Wisdom to Direct Marketers

January 4, 2019January 21, 2019 / didhedieyet / 1 Comment

CPO of Adobe joins a regarded design organization and approaches a fellow member to comment on the slow pace of their board meetings.

The member remarks, "Scott, the reason this org has been around for 100 years has been from moving slower, thinking long & hard about our decisions, and building it to last. Things move different around here and I suggest you adapt."

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  • #56: Marketing Executive & Respected Thought Leader, Bill Kong, on Major Marketing Disruptions and Zi “Perfect, Modern Marketer” (Part 2)
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