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marketing strategy

Silver Linings Playbook to Building a Marketplace: 3 Fundamental Principles

October 21, 2019November 28, 2019 / didhedieyet / Leave a comment

I hope in part 1 of this series we got your mind reeling of the real mechanics and nuisances to marketplace dynamics. Now, we'd like to fill in the color to provide a full picture to marketing marketplaces.

Better Strategy: A 10-Second Tip To Optimize Your Facebook Ads in 2019

January 7, 2019January 30, 2019 / didhedieyet / 1 Comment

Horrible marketing rears its ugly head constantly: a homeless man begs for a buck, street vendors harass tourists to buy Crocs, and my favorite, flight attendants sell credit cards during flights, repeating the same, canned opener.

Dare I say, the digital world is no different?

Why Great Engagement and Retention Can Pay Dividends for User Acquisition

December 1, 2018December 14, 2018 / didhedieyet / 1 Comment

As much as paid acquisition is powerful, the cost of acquiring customers WILL become more expensive over time through it.

Enter engagement and retention, your saving grace.

3 Key Insights from Facebook’s Build To Break

November 19, 2018November 27, 2018 / didhedieyet / 1 Comment

Do you know that 5 million companies advertise on Facebook a MONTH? Good lord.

I had the privilege to attend Facebook's Build To Break conference and couldn't help but share my 3 most valuable insights.

10 Self-Serve Paid Ad Channels Worth Exploring (For Any Sized Company)

November 10, 2018November 15, 2018 / didhedieyet / 3 Comments

Although mobile growth has been massive, one of the biggest challenges for marketers has been finding promising, new paid ad channels outside of Facebook and Google.

Startup or tech giant, here are 10 channels to consider adding to your paid ad repertoire.

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Most Popular

  • #69: Senior Director of Product Growth @ impact.com, Brian Marcus, on Building a Digital Marketplace and Supply/Demand Power Dynamics (Part 1)
  • #70: Affiliate Marketing = The Perfect Marketplace Top Soil? Partner Marketing Savant & Award-Winning Marketing Leader, Brian Marcus (Part 2)
  • #78: Cutting Teeth In the High Octane World of Marketplaces & Discovering Supply Principles With Uber Alumni & 1000-Point Scorer, Matt Kurman (Part 2)

Recent Articles

  • #78: Cutting Teeth In the High Octane World of Marketplaces & Discovering Supply Principles With Uber Alumni & 1000-Point Scorer, Matt Kurman (Part 2)
  • #77: Director of Growth Programs at Convoy, Matt Kurman, on the “Road Less Traveled” & Convoy’s Flywheel that just KEEPS GIVIN’ (Part 1)

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