I hope in part 1 of this series we got your mind reeling of the real mechanics and nuisances to marketplace dynamics. Now, we'd like to fill in the color to provide a full picture to marketing marketplaces.
Horrible marketing rears its ugly head constantly: a homeless man begs for a buck, street vendors harass tourists to buy Crocs, and my favorite, flight attendants sell credit cards during flights, repeating the same, canned opener.
Dare I say, the digital world is no different?
As much as paid acquisition is powerful, the cost of acquiring customers WILL become more expensive over time through it.
Enter engagement and retention, your saving grace.
Do you know that 5 million companies advertise on Facebook a MONTH? Good lord.
I had the privilege to attend Facebook's Build To Break conference and couldn't help but share my 3 most valuable insights.
Although mobile growth has been massive, one of the biggest challenges for marketers has been finding promising, new paid ad channels outside of Facebook and Google.
Startup or tech giant, here are 10 channels to consider adding to your paid ad repertoire.