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Marketing Channels

Expect The Best, Plan For The Worst: Channel Degradation

December 4, 2018December 11, 2018 / didhedieyet / 3 Comments

The stats are staggering: 3 million businesses advertise using Facebook. That said, just because millions rely on this ad channel, should you? No. Or that it'll always work? Hell no! Learn why constant channel testing should be a staple of your marketing strategy.

3 Key Insights from Facebook’s Build To Break

November 19, 2018November 27, 2018 / didhedieyet / 1 Comment

Do you know that 5 million companies advertise on Facebook a MONTH? Good lord. I had the privilege to attend Facebook's Build To Break conference and couldn't help but share my 3 most valuable insights.

10 Self-Serve Paid Ad Channels Worth Exploring (For Any Sized Company)

November 10, 2018November 15, 2018 / didhedieyet / 3 Comments

Although mobile growth has been massive, one of the biggest challenges for marketers has been finding promising, new paid ad channels outside of Facebook and Google. Startup or tech giant, here are 10 channels to consider adding to your paid ad repertoire.

Careful What You Click: Insights That’ll Make You Second-Guess Your Next Marketing Spend

May 2, 2018May 2, 2018 / didhedieyet / Leave a comment

The next time a marketer pushes the concept of using saturated marketing channels like social and search ads, pause and consider these average CTRs (click through rates).

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Recent Articles

  • #78: Cutting Teeth In the High Octane World of Marketplaces & Discovering Supply Principles With Uber Alumni & 1000-Point Scorer, Matt Kurman (Part 2)
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