Every human has their own "lens" that's been beveled through their past, so if you think you know your audience, you're lying to yourself. So why not consider include your customer in the naming of your startup? Google AdWords, at your service.
growth marketing
The Yin and Yang of Marketing: A/B Test Your Way to Success
Always be closing? More like always be testing!
Contrary to deep learning and AI enthusiasts, split testing is a Texas toast and butter marketing tool, an essential part of growth marketing.
Don't believe me? Here are 3 reasons to butter you up.
How Thought Leaders Engage Their 1000 True Fans
How do you keep your customer engaged?
The answer lies in providing more value to others than anyone else possibly can.
Learn how select, world-class influencers have successfully built trusted relationships with millions of customers.
Inside Amazon Marketplace, The Wild West of E-commerce
The numbers can do the talking.
The Amazon Marketplace contributed $135 billion to Amazon's 2017 sales with an estimated 5 million sellers on the platform (and growing).
Without a doubt, a huge sub-culture of business! So how does it work? Is it easy to become a seller? Let's find out, shall we?
Expect The Best, Plan For The Worst: Channel Degradation
The stats are staggering: 3 million businesses advertise using Facebook.
That said, just because millions rely on this ad channel, should you? No. Or that it'll always work? Hell no!
Learn why constant channel testing should be a staple of your marketing strategy.