Every human has their own "lens" that's been beveled through their past, so if you think you know your audience, you're lying to yourself. So why not consider include your customer in the naming of your startup? Google AdWords, at your service.
Always be closing? More like always be testing! Contrary to deep learning and AI enthusiasts, split testing is a Texas toast and butter marketing tool, an essential part of growth marketing. Don't believe me? Here are 3 reasons to butter you up.
How do you keep your customer engaged? The answer lies in providing more value to others than anyone else possibly can. Learn how select, world-class influencers have successfully built trusted relationships with millions of customers.
The numbers can do the talking. The Amazon Marketplace contributed $135 billion to Amazon's 2017 sales with an estimated 5 million sellers on the platform (and growing). Without a doubt, a huge sub-culture of business! So how does it work? Is it easy to become a seller? Let's find out, shall we?
The stats are staggering: 3 million businesses advertise using Facebook. That said, just because millions rely on this ad channel, should you? No. Or that it'll always work? Hell no! Learn why constant channel testing should be a staple of your marketing strategy.
As much as paid acquisition is powerful, the cost of acquiring customers WILL become more expensive over time through it. Enter engagement and retention, your saving grace.
We're no longer in the Medieval ages of marketing where we slapped advertisements on the side of buses and prayed to god it drove more sales. The marketing world has gotten sharp with measurement and if there is one metric in particular that is the strongest indicator of a startup's ability to grow, it's DAU/MAU.
Performance marketers and founders often focus so heavily on the "state of acquiring" that they forget to frame growth in terms of the BIG picture. So breath, pause and see the trees for the forest it really is. Here are 4 metrics that are paramount for a startup's livelihood.
Ever wanted to go to a conference but didn't know which one to pick? There are thousands of conferences a year in America alone and each one can market themselves to seem like the greatest conference to rule them all. I've dug through 20+ marketing conferences to pick out the top 3, based on 3 metrics: relevancy, speaker quality, and location.
I didn't believe it when I saw it, but the numbers don't lie. Mobile has been on a meteoric rise the past decade. I dug up the most valuable mobile stats to convince any naysayers otherwise. Here here!