I hope in part 1 of this series we got your mind reeling of the real mechanics and nuisances to marketplace dynamics. Now, we'd like to fill in the color to provide a full picture to marketing marketplaces.
After my experience of 1) failing to grow a marketplace (Emntr) and 2) successfully helping to grow a marketplace (Rover), I enter Assurance with a strong foundation marketing for marketplaces. I'd like to share the same wisdom here.
Every human has their own "lens" that's been beveled through their past, so if you think you know your audience, you're lying to yourself. So why not consider include your customer in the naming of your startup? Google AdWords, at your service.
Always be closing? More like always be testing!
Contrary to deep learning and AI enthusiasts, split testing is a Texas toast and butter marketing tool, an essential part of growth marketing.
Don't believe me? Here are 3 reasons to butter you up.
How do you keep your customer engaged?
The answer lies in providing more value to others than anyone else possibly can.
Learn how select, world-class influencers have successfully built trusted relationships with millions of customers.