The stats are staggering: 3 million businesses advertise using Facebook. That said, just because millions rely on this ad channel, should you? No. Or that it'll always work? Hell no! Learn why constant channel testing should be a staple of your marketing strategy.
We're no longer in the Medieval ages of marketing where we slapped advertisements on the side of buses and prayed to god it drove more sales. The marketing world has gotten sharp with measurement and if there is one metric in particular that is the strongest indicator of a startup's ability to grow, it's DAU/MAU.
Performance marketers and founders often focus so heavily on the "state of acquiring" that they forget to frame growth in terms of the BIG picture. So breath, pause and see the trees for the forest it really is. Here are 4 metrics that are paramount for a startup's livelihood.
Do you know that 5 million companies advertise on Facebook a MONTH? Good lord. I had the privilege to attend Facebook's Build To Break conference and couldn't help but share my 3 most valuable insights.
Ever wanted to go to a conference but didn't know which one to pick? There are thousands of conferences a year in America alone and each one can market themselves to seem like the greatest conference to rule them all. I've dug through 20+ marketing conferences to pick out the top 3, based on 3 metrics: relevancy, speaker quality, and location.
Think podcasts aren't big? Better do a double take. The average consumer listens to 5 podcasts per week while the podcast audience has swelled to nearly 1/6th of the US population.
When you think about growth marketing, what comes to mind? Do you think of a divisive marketer tinkering at a click-bait native ad that'll mislead you to a "buy now" page? Well think again.
Lore: a story or fact passed between generations yet rarely questioned of its truth anymore. What lores do you believe? Whether you're just starting your a company or a serial founder, you'll find value in these 5 deceptively simple "startup lores" most fall for.
And you're OFF! Your "purple cow" product is in dev and you feel ON FIRE (damn it feels good to start a company). But you're missing one piece: traction. Click to learn a proven roadmap to drive users to your mic-dropping product.
Startup Essentials are simple but vital concepts for making entrepreneurial endeavor as successful as possible. Please enjoy this 2nd installment talking about the importance of having a remarkable idea.