I hope in part 1 of this series we got your mind reeling of the real mechanics and nuisances to marketplace dynamics. Now, we'd like to fill in the color to provide a full picture to marketing marketplaces.
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4 Key Principles to Marketing Two-sided Marketplaces (#1 Will Surprise You)
After my experience of 1) failing to grow a marketplace (Emntr) and 2) successfully helping to grow a marketplace (Rover), I enter Assurance with a strong foundation marketing for marketplaces. I'd like to share the same wisdom here.
The Yin and Yang of Marketing: A/B Test Your Way to Success
Always be closing? More like always be testing!
Contrary to deep learning and AI enthusiasts, split testing is a Texas toast and butter marketing tool, an essential part of growth marketing.
Don't believe me? Here are 3 reasons to butter you up.
How Thought Leaders Engage Their 1000 True Fans
How do you keep your customer engaged?
The answer lies in providing more value to others than anyone else possibly can.
Learn how select, world-class influencers have successfully built trusted relationships with millions of customers.
Expect The Best, Plan For The Worst: Channel Degradation
The stats are staggering: 3 million businesses advertise using Facebook.
That said, just because millions rely on this ad channel, should you? No. Or that it'll always work? Hell no!
Learn why constant channel testing should be a staple of your marketing strategy.