Always be closing? More like always be testing! Contrary to deep learning and AI enthusiasts, split testing is a Texas toast and butter marketing tool, an essential part of growth marketing. Don't believe me? Here are 3 reasons to butter you up.
Horrible marketing rears its ugly head constantly: a homeless man begs for a buck, street vendors harass tourists to buy Crocs, and my favorite, flight attendants sell credit cards during flights, repeating the same, canned opener. Dare I say, the digital world is no different?
Ever wonder what a conversion pixel is, let alone a pixel? A powerful and simply marketing tool, most marketers shy away because it seems technical and complicated. Au contraire mon ami!
"Never stop testing, and your advertising will never stop improving" was said NOT by a modern day marketer but by the godfather of advertising, Mr Oglivy himself. So where do you start to measure marketing success? User Acquisition paper trails us to the solution.
The next time a marketer pushes the concept of using saturated marketing channels like social and search ads, pause and consider these average CTRs (click through rates).
"How dare you settle for less when the world has made it so easy to be remarkable?" All founders need to learn to be marketers. No need to hire one at your lean startup with these 6 best-in-class marketing tools (that happen to be free).
The job market tells us to be a "master of one" but isn't this actually ill-chosen for the long run? Think about it; there are so many factors outside of your control: bull markets, increasing job market competition, advances in technology, automation, natural catastrophes, that it's safe to say it's too much of a wager … Continue reading A 4-Step Roadmap To Becoming A “Master of Many”