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digital marketing

The Yin and Yang of Marketing: A/B Test Your Way to Success

January 7, 2019February 6, 2019 / didhedieyet / 1 Comment

Always be closing? More like always be testing! Contrary to deep learning and AI enthusiasts, split testing is a Texas toast and butter marketing tool, an essential part of growth marketing. Don't believe me? Here are 3 reasons to butter you up.

Better Strategy: A 10-Second Tip To Optimize Your Facebook Ads in 2019

January 7, 2019January 30, 2019 / didhedieyet / 1 Comment

Horrible marketing rears its ugly head constantly: a homeless man begs for a buck, street vendors harass tourists to buy Crocs, and my favorite, flight attendants sell credit cards during flights, repeating the same, canned opener. Dare I say, the digital world is no different?

Pixel Management And How it Works

November 22, 2018December 1, 2018 / didhedieyet / 1 Comment

Ever wonder what a conversion pixel is, let alone a pixel? A powerful and simply marketing tool, most marketers shy away because it seems technical and complicated. Au contraire mon ami!

Is Marketing Worth It?

May 12, 2018September 25, 2018 / didhedieyet / Leave a comment

"Never stop testing, and your advertising will never stop improving" was said NOT by a modern day marketer but by the godfather of advertising, Mr Oglivy himself. So where do you start to measure marketing success? User Acquisition paper trails us to the solution.

Careful What You Click: Insights That’ll Make You Second-Guess Your Next Marketing Spend

May 2, 2018May 2, 2018 / didhedieyet / Leave a comment

The next time a marketer pushes the concept of using saturated marketing channels like social and search ads, pause and consider these average CTRs (click through rates).

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