The stats are staggering: 3 million businesses advertise using Facebook. That said, just because millions rely on this ad channel, should you? No. Or that it'll always work? Hell no! Learn why constant channel testing should be a staple of your marketing strategy.
Ever wonder what a conversion pixel is, let alone a pixel? A powerful and simply marketing tool, most marketers shy away because it seems technical and complicated. Au contraire mon ami!
Attri-who? Touch-what? The topic of attribution is quickly breaching past the early adopters and crossing into the minds of the early and late majority. What is it? Should you care?
Do you know that 5 million companies advertise on Facebook a MONTH? Good lord. I had the privilege to attend Facebook's Build To Break conference and couldn't help but share my 3 most valuable insights.
Although mobile growth has been massive, one of the biggest challenges for marketers has been finding promising, new paid ad channels outside of Facebook and Google. Startup or tech giant, here are 10 channels to consider adding to your paid ad repertoire.
The next time a marketer pushes the concept of using saturated marketing channels like social and search ads, pause and consider these average CTRs (click through rates).