Every human has their own "lens" that's been beveled through their past, so if you think you know your audience, you're lying to yourself. So why not consider include your customer in the naming of your startup? Google AdWords, at your service.
Always be closing? More like always be testing!
Contrary to deep learning and AI enthusiasts, split testing is a Texas toast and butter marketing tool, an essential part of growth marketing.
Don't believe me? Here are 3 reasons to butter you up.
Horrible marketing rears its ugly head constantly: a homeless man begs for a buck, street vendors harass tourists to buy Crocs, and my favorite, flight attendants sell credit cards during flights, repeating the same, canned opener.
Dare I say, the digital world is no different?
The numbers can do the talking.
The Amazon Marketplace contributed $135 billion to Amazon's 2017 sales with an estimated 5 million sellers on the platform (and growing).
Without a doubt, a huge sub-culture of business! So how does it work? Is it easy to become a seller? Let's find out, shall we?
The stats are staggering: 3 million businesses advertise using Facebook.
That said, just because millions rely on this ad channel, should you? No. Or that it'll always work? Hell no!
Learn why constant channel testing should be a staple of your marketing strategy.