I hope in part 1 of this series we got your mind reeling of the real mechanics and nuisances to marketplace dynamics. Now, we'd like to fill in the color to provide a full picture to marketing marketplaces.
Question: what analytics tool is the perfect combination of quick, proves return on investment, and digs past vanity metrics? The cohort analysis. Learn the power of this deceptively simple tactic for your startup.
Whether you're a startup founder, old hat marketer, or sales wiz, you'll find out very quickly how SQL can save you 100's of hours of work and dozens of "help me!" conversations with analysts.
To measure success, Mark Zuckerberg has said to focus on one specific goal and forget everything else. Keep it simple and know what your "big win" would be at every step of your demand generation effort. So what's a "big win KPI" look like?