Lifer: a person who has made a lifelong commitment, usually in a certain career. Some of the most influential humans in recent history have made powerful statements by doing the complete opposite and bestowed powerful marketing lessons along the way. Like who, you say?
With their sharp marketing and simplistic designs, they seem to have come out of no where: MVMT, Warby Parker, Casper, Everlane. Where the hell did all these direct-to-consumer companies come from and is there any room to begin your own? There is more hope than you think.
I didn't believe it when I saw it, but the numbers don't lie. Mobile has been on a meteoric rise the past decade. I dug up the most valuable mobile stats to convince any naysayers otherwise. Here here!
Most marketers find it trivial but the benefits of having a clean and well structured URL can make a world of a difference. It's a prospect's 1st encounter with your product and it'll be printed on all marketing collateral. Learn 6 valuable and actionable tips so you can get the most out of this sweet piece of online real estate.
We all know the feeling: having big ambitions but quickly falling prey to the busy person's dilemma: no time. Well, consider this crazy busy nut cracked.
Startup Essentials are simple but vital concepts for making entrepreneurial endeavor as successful as possible. Please enjoy this 2nd installment talking about the importance of having a remarkable idea.
We often hear the business adage, "power is knowledge" but what if I told you this is wrong? Sometimes, collecting more info can work against you rather than with you. Especially when building a team or filling a role.
The job market tells us to be a "master of one" but isn't this actually ill-chosen for the long run? Think about it; there are so many factors outside of your control: bull markets, increasing job market competition, advances in technology, automation, natural catastrophes, that it's safe to say it's too much of a wager … Continue reading A 4-Step Roadmap To Becoming A “Master of Many”
Remember when advertising was only commercials, billboards, and radio? When print media was only magazines & newspapers? When companies hired ad agencies to create beautiful work but agencies shrugged when the client asked, "so what's my return on investment?" We talk a lot about how much the world has changed the past 30 years, but nothing has been … Continue reading How The Information Age Became a Marketer’s Dream Come True