Every human has their own "lens" that's been beveled through their past, so if you think you know your audience, you're lying to yourself. So why not consider include your customer in the naming of your startup? Google AdWords, at your service.
CPO of Adobe joins a regarded design organization and approaches a fellow member to comment on the slow pace of their board meetings.
The member remarks, "Scott, the reason this org has been around for 100 years has been from moving slower, thinking long & hard about our decisions, and building it to last. Things move different around here and I suggest you adapt."
How do you blast past 1 million others who are trying to be an expert, thought leader, or influencer in the same field?
The answer lies closer than you think.
In the early days of a startup, you should deliberately take action to grow your business that DOES NOT scale. Why? Because 1:1 communication is invaluable.
Look, I'm not here to tell you to "go to networking events" but to share some of the more creative yet effective tactics to grow your customer base in a non-scalable, low-cost way.
Do you know have a 1 in 11 million chance of being attacked by a shark, but 1 in 175 million chance of winning Powerball? Yet plenty of people still play Powerball.
There are startling statistics about life that get little fan fare because businesses have been able to shape the narrative in their favor.
What's to credit for this? Brand marketing.