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brand marketing

How to Optimize Your Company Name With Google AdWords And $100

February 6, 2019May 5, 2019 / didhedieyet / 1 Comment

Every human has their own "lens" that's been beveled through their past, so if you think you know your audience, you're lying to yourself. So why not consider include your customer in the naming of your startup? Google AdWords, at your service.

Branded to Last: a Word of Wisdom to Direct Marketers

January 4, 2019January 21, 2019 / didhedieyet / 1 Comment

CPO of Adobe joins a regarded design organization and approaches a fellow member to comment on the slow pace of their board meetings.

The member remarks, "Scott, the reason this org has been around for 100 years has been from moving slower, thinking long & hard about our decisions, and building it to last. Things move different around here and I suggest you adapt."

Baffling Statistics On The Power of Brand Marketing

November 6, 2018November 10, 2018 / didhedieyet / 1 Comment

Do you know have a 1 in 11 million chance of being attacked by a shark, but 1 in 175 million chance of winning Powerball? Yet plenty of people still play Powerball.

There are startling statistics about life that get little fan fare because businesses have been able to shape the narrative in their favor.

What's to credit for this? Brand marketing.

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Most Popular

  • #69: Senior Director of Product Growth @ impact.com, Brian Marcus, on Building a Digital Marketplace and Supply/Demand Power Dynamics (Part 1)
  • #70: Affiliate Marketing = The Perfect Marketplace Top Soil? Partner Marketing Savant & Award-Winning Marketing Leader, Brian Marcus (Part 2)
  • #78: Cutting Teeth In the High Octane World of Marketplaces & Discovering Supply Principles With Uber Alumni & 1000-Point Scorer, Matt Kurman (Part 2)

Recent Articles

  • #78: Cutting Teeth In the High Octane World of Marketplaces & Discovering Supply Principles With Uber Alumni & 1000-Point Scorer, Matt Kurman (Part 2)
  • #77: Director of Growth Programs at Convoy, Matt Kurman, on the “Road Less Traveled” & Convoy’s Flywheel that just KEEPS GIVIN’ (Part 1)

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