Sously Brand Identity

Sously was a homecooking platform that connected people seeking healthy, homecooked meals with homebased chefs. Along with a 2 other founders, we intended to positively disrupt the $799 billion food industry by driving greater community & transparency through food.

The Challenge

To create a modern & appealing logo for Sously.

The Solution

Using Adobe Illustrator and Canva, I mocked up 12 different logo designs, playing around with colors, typography, relevant icons, and taglines.

Ultimately, we came to the whisk logo below because of its symbolism of speediness while still maintaining a minimal & clean design that differentiated itself from other spatula laden food tech logos.

Sously_Logo_Full_Color

Skills Used

  • Graphic Design
  • Adobe Illustrator
  • Creative Direction
  • Typography