Pixels are surprisingly extremely easy to implement and provide massive upside for a small time investment.
For those who don’t know, a pixel is a nearly hidden, small point on a webpage.
The entire webpage (and images, text, and format) is made up of thousands of pixels and thus, the more pixels on the page, the higher resolution it is (think HD TVs).
The power of pixels is that marketers can treat these like little trip wires, so when someone lands on the page, they’ll immediately trip the “pixel wire” and notify the marketer back at home base.
As simple as that.
This is a conversion pixel (AKA tracking pixel).
Over time, the “tripping of the pixel wire” will happen thousands- to millions of times, giving the marketer back at basecamp valuable insights that they can slice & dice.
They can start to tell where users are coming from (both on the Internet and geographically), the devices they are using, the operating system they are on, and more.
In short, conversion pixels give marketers a clearer sense of the who, what, when, where, why’s of their customer, painting a crystallized picture of the real persona they should be marketing to.
To build on top of that, a remarketing pixel takes the conversion pixel to the next level.
After someone trips the pixel wire, not only does it signal back to home base, but a remarketing pixel actually “sticks” onto the visitor and begins to save them in its memory.
Why? So you can target these people in future ad campaign. It’s safe to assume they have a higher intent of purchasing given they clicked on your ad, visited your site, or engaged with the brand before.
And voila! Conversion pixel de jour!
Do you have more questions about pixels? Feel free to comment below or message me directly and I’d be happy to help.