After my experience of 1) failing to grow a marketplace (Emntr) and 2) successfully helping to grow a marketplace (Rover), I enter Assurance with a strong foundation marketing for marketplaces. I'd like to share the same wisdom here.
Have you every been stumped on a startup name? I have. I still am! So what's an entrepreneur to do? One word: test. If you can't decide, let the market decide for you. Learn in today's episode how "Google testing" your title could be the best $100 you spend. The Daily Marketer is a podcast … Continue reading Daily Marketer Podcast | #30: A Proven Strategy For Naming Your Startup
Marketing: a sexy profession with a huge supply of candidates yet few spots. That said, there are dozens of free certifications and courses by world-class companies, and given a little agency, can set someone up for massive success. Find out all 5 in this episode. The Daily Marketer is a podcast about pushing through the … Continue reading Daily Marketer Podcast | #29: Marketing Certifications To Catch A Recruiter’s Attention
Figure out your LTV, uncover your most valuable customer segments, and so much more with this handy, little marketing tool. If you need one that is the perfect combo of powerful & quick, the cohort analysis is the ticket. Get the gist in today's episode. The Daily Marketer is a podcast about pushing through the … Continue reading Daily Marketer Podcast | #28: The Startup Guide To Cohort Analysis (Your Little Data Darling)
As much as paid user acquisition is a saving grace for most B2C startups, the cost of acquiring will become increasingly MORE expensive over time. Enter engagement and retention marketing, your saving grace to a very big problem. Learn how in today's episode. The Daily Marketer is a podcast about pushing through the noise, swimming … Continue reading Daily Marketer Podcast | #27: The Little Dark Secret of Paid User Acquisition (And How to Solve it)