I didn’t believe it when I saw it, but the numbers don’t lie. Mobile (and that’s mobile apps, not mobile devices) has been on a meteoric rise both as a medium and as a marketing channel, the past decade since the app store’s inception in 2008.
To bolster this reality further, I dug up the most valuable and relevant stats to convince any naysayers otherwise. Enjoy.
Mobile as a Medium
- Apps make up 89% of mobile media time while websites only 11%
- The average consumer spends almost 3 hours per day in apps
- In 2016, time spent in apps reached 1.6 trillion hours, a 50% year-over-year growth
- Majority consumers (85%) prefer native apps to mobile websites
Mobile as a Marketing Channel
- Mobile apps have higher engagement rates and 100-300% higher conversion rates than mobile websites or desktop websites
- That said, mobile ad blocking is up 90% year over year (429 million people globally use a mobile ad blocker)
- 57% of mobile users think search ads are handy while 47% find social media ads valuable
- 58% of companies have a dedicated mobile marketing team
Bonus: Messaging Apps & Geolocation
- While 2.5 billion people use social media, 3 billion use messaging apps. Messaging apps also happen to have double the retention rate of the average app
- Location-based marketing has been seen to be 20x more effective than banner ads
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