We recently mentioned the most vital marketing metrics to track, but one in particular, DAU/MAU, should be given some serious TLC. Do the same people come visit your app or e-commerce site daily? Once a month? The answer could save your startup.
The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move.