Tye DeGrange (@tdegrange) is the CEO and Principal at Round Barn Labs, a growth-as-a-service agency that provides paid marketing and conversion rate optimization services for some of the world's greatest brands, including eBay, Porsche, and ModCloth and startups backed by Andreesson Horowitz, Kleiner Perkins, and Google Ventures. Prior to Round Barn Labs, Tye was a … Continue reading #51: CEO @ Round Barn Labs, Tye DeGrange, on The 2 Digital Ad Mammoths & Digital Marketing’s Iterative Evolution (Part 1)

Jon Friesch (@jonfriesch) is a successful marketer, blogger, author, storyteller, and diehard Wisconsinite who is a master brand builder and creative. Prior to growing several reputable Northwest brands, he worked in the newspaper industry (Capital Newspapers, Madison.com) as Head of Marketing, growing their digital customer base from 0 to 10 million as the Internet started to take … Continue reading #50: 2006 Time Magazine’s Man of the Year, Jon Friesch, on Communist-Inspiration, Marketing Super Teams, and Brand Building (Part 2)

Jon Friesch (@jonfriesch) is a successful marketer, blogger, author, storyteller, and diehard Wisconsinite who is a master brand builder and creative. Prior to growing several reputable Northwest brands, he worked in the newspaper industry (Capital Newspapers, Madison.com) as Head of Marketing, growing media revenue from $0 to $10 million as the Internet started to take … Continue reading #49: What Does RoboCop, The Cardinals, and Jon Friesch, All Share in Common? A Marketing Theory Worth Stealing From (Part 1)

Trevor McGraw (@trevor_mcgraw) is a Senior Director and one of the founding members of Appcast, the pioneer in pay-per-apply programmatic advertising. Appcast has legitimately changed how leading employers, recruitment firms, ad agencies, and job sites attract high-quality job seekers through Appcast Exchange (aggregator), and Clickcast (SAAS). Clickcast is used by leading recruitment advertising agencies like Recruitics, Bayard, … Continue reading #48: From NYC to New England, Paralegal to Push Marketing, Trevor McGraw, on Why Every Startup Should Try Programmatic (Part 2)

Trevor McGraw (@trevor_mcgraw) is a Senior Director and one of the founding members of Appcast, the pioneer in pay-per-apply programmatic advertising. Appcast has legitimately changed how leading employers, recruitment firms, ad agencies, and job sites attract high-quality job seekers through Appcast Exchange (aggregator), and Clickcast (SAAS). Clickcast is used by leading recruitment advertising agencies like … Continue reading #47: Appcast Founding Member and Senior Director, Trevor McGraw, on the New Frontier of Growth, Recruitment Marketing (Part 1)