Question: what analytics tool is the perfect combination of quick, proves return on investment, and digs past vanity metrics? The cohort analysis. Learn the power of this deceptively simple tactic for your startup.
Strategy
The Yin and Yang of Marketing: A/B Test Your Way to Success
Always be closing? More like always be testing!
Contrary to deep learning and AI enthusiasts, split testing is a Texas toast and butter marketing tool, an essential part of growth marketing.
Don't believe me? Here are 3 reasons to butter you up.
Better Strategy: A 10-Second Tip To Optimize Your Facebook Ads in 2019
Horrible marketing rears its ugly head constantly: a homeless man begs for a buck, street vendors harass tourists to buy Crocs, and my favorite, flight attendants sell credit cards during flights, repeating the same, canned opener.
Dare I say, the digital world is no different?
Branded to Last: a Word of Wisdom to Direct Marketers
CPO of Adobe joins a regarded design organization and approaches a fellow member to comment on the slow pace of their board meetings.
The member remarks, "Scott, the reason this org has been around for 100 years has been from moving slower, thinking long & hard about our decisions, and building it to last. Things move different around here and I suggest you adapt."
The Inception of Personal Brand (The Answer Will Surprise You)
How do you blast past 1 million others who are trying to be an expert, thought leader, or influencer in the same field?
The answer lies closer than you think.