Horrible marketing rears its ugly head constantly: a homeless man begs for a buck, street vendors harass tourists to buy Crocs, and my favorite, flight attendants sell credit cards during flights, repeating the same, canned opener. Dare I say, the digital world is no different?
Strategy
Branded to Last: a Word of Wisdom to Direct Marketers
CPO of Adobe joins a regarded design organization and approaches a fellow member to comment on the slow pace of their board meetings. The member remarks, "Scott, the reason this org has been around for 100 years has been from moving slower, thinking long & hard about our decisions, and building it to last. Things move different around here and I suggest you adapt."
The Inception of Personal Brand (The Answer Will Surprise You)
How do you blast past 1 million others who are trying to be an expert, thought leader, or influencer in the same field? The answer lies closer than you think.
How to Outsource and Automate Your Life so to Scale Your Business
Giving up full control of a startup and bestowing responsibility to someone else is never easy. So I sifted through 100+ automation tips and outsourcing tools to find 3 effortless tactics you can start using immediately.
How Thought Leaders Engage Their 1000 True Fans
How do you keep your customer engaged? The answer lies in providing more value to others than anyone else possibly can. Learn how select, world-class influencers have successfully built trusted relationships with millions of customers.