"Never stop testing, and your advertising will never stop improving" was said NOT by a modern day marketer but by the godfather of advertising, Mr Oglivy himself. So where do you start to measure marketing success? User Acquisition paper trails us to the solution.
Strategy
Careful What You Click: Insights That’ll Make You Second-Guess Your Next Marketing Spend
The next time a marketer pushes the concept of using saturated marketing channels like social and search ads, pause and consider these average CTRs (click through rates).
3 Types of Growth: The Lifeblood of a Startup
"Marketing is a tax you pay for not building a phenomenal product." I'm not going to tell you what you want to hear, but rather what you should hear: marketing accelerates growth, it doesn't cause it.
Never Hire A Marketer Again: 6 Free & Underrated Marketing Tools
"How dare you settle for less when the world has made it so easy to be remarkable?" All founders need to learn to be marketers. No need to hire one at your lean startup with these 6 best-in-class marketing tools (that happen to be free).
The Beginner’s Guide To Conference Game: How To Be A Force Of Nature
I would have paid for a "conference game playbook" telling me untapped tricks to meeting speakers & venture capitalists. So we created one: The Beginners Guide To Conference Game. If Part 1 was a snapshot, this is the first, full roll.
The Beginner’s Guide To Conference Game: How To Meet Speakers
It's 10AM & Leah Busque, TaskRabbit Former Founder, is being bombarded by aspiring entrepreneurs at a conference. Like a gazelle preyed on by lions, this happens too often & leaves both sides disappointed. Well, here is your solution.