When you think about growth marketing, what comes to mind? Do you think of a divisive marketer tinkering at a click-bait native ad that'll mislead you to a "buy now" page? Well think again.
"Culture eats strategy for breakfast." As much as we feel that company culture has been beaten to death, culture really does start at Day 1. Before building your product. Before scaling your team. Before any customers.
We often hear the business adage, "power is knowledge" but what if I told you this is wrong? Sometimes, collecting more info can work against you rather than with you. Especially when building a team or filling a role.