Daily Marketer Podcast | #15: Never Get Complacent: Channel Testing Keeps You on Your Toes

Colossal paid ad giants are heaven sent yet a huge gamble. Why? One word: complacency. Why bother exploring new channels when the 2 biggest drive amazing volume and low CPAs? Learn about channel testing and why its key for the livelihood of your startup. The Daily Marketer is a podcast about pushing through the noise, … Continue reading Daily Marketer Podcast | #15: Never Get Complacent: Channel Testing Keeps You on Your Toes

Daily Marketer Podcast | #14: That Sticky Icky: The Top Metric That Could Save Your Startup

We recently mentioned the most vital marketing metrics to track, but one in particular, DAU/MAU, should be given some serious TLC. Do the same people come visit your app or e-commerce site daily? Once a month? The answer could save your startup. The Daily Marketer is a podcast about pushing through the noise, swimming through … Continue reading Daily Marketer Podcast | #14: That Sticky Icky: The Top Metric That Could Save Your Startup

Daily Marketer Podcast | #13: The Only Marketing KPIs that Matter (For the Busy Founder)

Marketing can be a world of smoke and mirrors. In short, no one cares about your number of followers or amount of unique visitors, but your ability to drive loyal customers and engaged users. These 4 metrics above all, are vital to keep a pulse on. The Daily Marketer is a podcast about pushing through … Continue reading Daily Marketer Podcast | #13: The Only Marketing KPIs that Matter (For the Busy Founder)

Daily Marketer Podcast | #12: Pixel Management in 5 Easy Minutes

What 20% of the work you're doing is leading to 80% of results? I guarantee that if you embrace pixels, this will fall into your 20%. Most shy away from them since they're slightly technical and seem complicated, so why not debunk this once and for all? The Daily Marketer is a podcast about pushing … Continue reading Daily Marketer Podcast | #12: Pixel Management in 5 Easy Minutes

Daily Marketer Podcast | #11: The Power of Persuasion (For Busy, Ambitious People)

Influence is persuasion's handsome step brother and Robert Cialdini has distilled it into 6 principles that you can immediately start using not only in your day-to-day life, but especially in a cash-strapped startup. The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is … Continue reading Daily Marketer Podcast | #11: The Power of Persuasion (For Busy, Ambitious People)

Daily Marketer Podcast | #10: The How and Why of Brand Marketing (For Cynical Startups)

Brand is a powerful superpower that's best not to boot, but to embrace. Brand awareness lets people not only know that your company exists but lets you shape the narrative and story around your product. marketing The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the … Continue reading Daily Marketer Podcast | #10: The How and Why of Brand Marketing (For Cynical Startups)

Daily Marketer Podcast | #9: How To Spark Joy With Website URLs

Most marketers find it trivial but the benefits of having a clean and simple webpage URL can make a world of a difference. Learn 6 valuable & actionable tips so you can get the most search engine juice out of this sweet piece of digital real estate. The Daily Marketer is a podcast about pushing … Continue reading Daily Marketer Podcast | #9: How To Spark Joy With Website URLs

Daily Marketer Podcast | #8: Performance Trumps Delivery: Measuring Individual Success on Any Team

Anyone can show up to work; not everyone can perform. As much as we emphasize "delivery" in the tasks and projects we complete, teams often turn a blind eye on the most important element: performance. So where do you start and what do you measure? The Daily Marketer is a podcast about pushing through the … Continue reading Daily Marketer Podcast | #8: Performance Trumps Delivery: Measuring Individual Success on Any Team

Daily Marketer Podcast | #7: Score! 1st Touch Attribution vs Last Touch

Marketing attribution gives a rebuttal to the quote "1/2 of my advertising is wasted, I just don't know which half." It attributes the ad(s) that lead to a purchase, and assigns a value. So what are all the attribution models and why should you care? The Daily Marketer is a podcast about pushing through the … Continue reading Daily Marketer Podcast | #7: Score! 1st Touch Attribution vs Last Touch

Daily Marketer Podcast | #6: UA For Beginners: 10 Self-Serve Paid Ad Channels Worth Exploring

2 of the biggest challenges for startup marketers is 1) creating an integrated marketing universe and 2) finding promising, new paid ad channels outside of Facebook and Google (i.e. User Acquisition). Here are 10 channels to consider adding to your paid ad repertoire. The Daily Marketer is a podcast about pushing through the noise, swimming … Continue reading Daily Marketer Podcast | #6: UA For Beginners: 10 Self-Serve Paid Ad Channels Worth Exploring