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jakub kubicka

Growth Marketing Consulting For Scrappy Startups

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    • Acquisition Channel Testing Sprint With Rover.com
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Metrics

Score! 1st Touch Attribution vs Last Touch (And Why You Should Care)

November 22, 2018November 28, 2018 / didhedieyet / 1 Comment

Attri-who? Touch-what? The topic of attribution is quickly breaching past the early adopters and crossing into the minds of the early and late majority. What is it? Should you care?

10 Self-Serve Paid Ad Channels Worth Exploring (For Any Sized Company)

November 10, 2018November 15, 2018 / didhedieyet / 3 Comments

Although mobile growth has been massive, one of the biggest challenges for marketers has been finding promising, new paid ad channels outside of Facebook and Google. Startup or tech giant, here are 10 channels to consider adding to your paid ad repertoire.

The Language of Gods: Why You & Your Mom Should Learn SQL

September 24, 2018October 24, 2018 / didhedieyet / Leave a comment

Whether you're a startup founder, old hat marketer, or sales wiz, you'll find out very quickly how SQL can save you 100's of hours of work and dozens of "help me!" conversations with analysts.

Is Marketing Worth It?

May 12, 2018September 25, 2018 / didhedieyet / Leave a comment

"Never stop testing, and your advertising will never stop improving" was said NOT by a modern day marketer but by the godfather of advertising, Mr Oglivy himself. So where do you start to measure marketing success? User Acquisition paper trails us to the solution.

Careful What You Click: Insights That’ll Make You Second-Guess Your Next Marketing Spend

May 2, 2018May 2, 2018 / didhedieyet / Leave a comment

The next time a marketer pushes the concept of using saturated marketing channels like social and search ads, pause and consider these average CTRs (click through rates).

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Most Popular

  • #38: What Does Green Day, The Killers, and Marketing Leader, Collin Smith, All Have in Common? A Formula to Build A Diehard Fanbase (Part 2)
  • #39: Serial Entrepreneur and Expert Salesman, Joshua Dirks, on Pioneering Social Media Marketing and Living in the Future (Part 1)
  • #55: Master of Scale and Rover CMO, Bill Kong, on Presentations to Jeff Bezos and Cutting His Marketing Teeth in Affiliate (Part 1)

Recent Articles

  • #56: Marketing Executive & Respected Thought Leader, Bill Kong, on Major Marketing Disruptions and Zi “Perfect, Modern Marketer” (Part 2)
  • #55: Master of Scale and Rover CMO, Bill Kong, on Presentations to Jeff Bezos and Cutting His Marketing Teeth in Affiliate (Part 1)

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