Ready for part 2? Click here! ~~~ Welcome back! This is Ty Wolfe-Jones & I's new, special season of The Daily Marketer, where we’ve spoken with over a dozen marketplace leaders & pioneers from Uber, Convoy, Bellhop, Doordash, Rover, as well as rising stars, so to gather proven blueprints, hacks & tactics to growing a marketplace. Enjoy! ~~~ Ty Wolfe Jones is … Continue reading #61: Startup Historian & Marketplace Guru, Ty Wolfe Jones, on The Beating Ops Heart of Kickass Startups & The “Uber Everywhere” Mantra (Part 1)
Metrics
#55: Master of Scale and Rover CMO, Bill Kong, on Presentations to Jeff Bezos and Cutting His Marketing Teeth in Affiliate (Part 1)
Bill Kong is the CMO of Rover, the world's largest marketplace for pet services like walks, boarding, daycare, grooming, and more. The mission of Rover is to make experiencing the love of a pet accessible to everyone, regardless of how busy you are. Bill, originally born in China, moved to the US at a young … Continue reading #55: Master of Scale and Rover CMO, Bill Kong, on Presentations to Jeff Bezos and Cutting His Marketing Teeth in Affiliate (Part 1)
#52: Former Head of Growth @ Amazon, Tye DeGrange, on Growth-As-A-Service and How To Scale (Growth Within Growth) (Part 2)
Tye DeGrange (@tdegrange) is the CEO and Principal at Round Barn Labs, a growth-as-a-service agency that provides paid marketing and conversion rate optimization services for some of the world’s greatest brands, including eBay, Porsche, and ModCloth and startups backed by Andreesson Horowitz, Kleiner Perkins, and Google Ventures. Prior to Round Barn Labs, Tye was a Head of … Continue reading #52: Former Head of Growth @ Amazon, Tye DeGrange, on Growth-As-A-Service and How To Scale (Growth Within Growth) (Part 2)
#51: CEO @ Round Barn Labs, Tye DeGrange, on The 2 Digital Ad Mammoths & Digital Marketing’s Iterative Evolution (Part 1)
Tye DeGrange (@tdegrange) is the CEO and Principal at Round Barn Labs, a growth-as-a-service agency that provides paid marketing and conversion rate optimization services for some of the world's greatest brands, including eBay, Porsche, and ModCloth and startups backed by Andreesson Horowitz, Kleiner Perkins, and Google Ventures. Prior to Round Barn Labs, Tye was a … Continue reading #51: CEO @ Round Barn Labs, Tye DeGrange, on The 2 Digital Ad Mammoths & Digital Marketing’s Iterative Evolution (Part 1)
The Short and Sweet of Cohort Analysis
Question: what analytics tool is the perfect combination of quick, proves return on investment, and digs past vanity metrics? The cohort analysis. Learn the power of this deceptively simple tactic for your startup.