Attri-who? Touch-what? The topic of attribution is quickly breaching past the early adopters and crossing into the minds of the early and late majority. What is it? Should you care?
Metrics
10 Self-Serve Paid Ad Channels Worth Exploring (For Any Sized Company)
Although mobile growth has been massive, one of the biggest challenges for marketers has been finding promising, new paid ad channels outside of Facebook and Google. Startup or tech giant, here are 10 channels to consider adding to your paid ad repertoire.
The Language of Gods: Why You & Your Mom Should Learn SQL
Whether you're a startup founder, old hat marketer, or sales wiz, you'll find out very quickly how SQL can save you 100's of hours of work and dozens of "help me!" conversations with analysts.
Is Marketing Worth It?
"Never stop testing, and your advertising will never stop improving" was said NOT by a modern day marketer but by the godfather of advertising, Mr Oglivy himself. So where do you start to measure marketing success? User Acquisition paper trails us to the solution.
Careful What You Click: Insights That’ll Make You Second-Guess Your Next Marketing Spend
The next time a marketer pushes the concept of using saturated marketing channels like social and search ads, pause and consider these average CTRs (click through rates).