Tye DeGrange (@tdegrange) is the CEO and Principal at Round Barn Labs, a growth-as-a-service agency that provides paid marketing and conversion rate optimization services for some of the world's greatest brands, including eBay, Porsche, and ModCloth and startups backed by Andreesson Horowitz, Kleiner Perkins, and Google Ventures. Prior to Round Barn Labs, Tye was a … Continue reading #51: CEO @ Round Barn Labs, Tye DeGrange, on The 2 Digital Ad Mammoths & Digital Marketing’s Iterative Evolution (Part 1)
Metrics
The Short and Sweet of Cohort Analysis
Question: what analytics tool is the perfect combination of quick, proves return on investment, and digs past vanity metrics? The cohort analysis. Learn the power of this deceptively simple tactic for your startup.
The Yin and Yang of Marketing: A/B Test Your Way to Success
Always be closing? More like always be testing!
Contrary to deep learning and AI enthusiasts, split testing is a Texas toast and butter marketing tool, an essential part of growth marketing.
Don't believe me? Here are 3 reasons to butter you up.
DAU/MAU! What is it and Why Should Every Marketer Care?
We're no longer in the Medieval ages of marketing where we slapped advertisements on the side of buses and prayed to god it drove more sales.
The marketing world has gotten sharp with measurement and if there is one metric in particular that is the strongest indicator of a startup's ability to grow, it's DAU/MAU.
Acqui or Die! The 4 Most Important Growth Marketing Metrics
Performance marketers and founders often focus so heavily on the "state of acquiring" that they forget to frame growth in terms of the BIG picture.
So breath, pause and see the trees for the forest it really is. Here are 4 metrics that are paramount for a startup's livelihood.