Lifer: a person who has made a lifelong commitment, usually in a certain career. Some of the most influential humans in recent history have made powerful statements by doing the complete opposite and bestowed powerful marketing lessons along the way. Like who, you say?
The numbers can do the talking. The Amazon Marketplace contributed $135 billion to Amazon's 2017 sales with an estimated 5 million sellers on the platform (and growing). Without a doubt, a huge sub-culture of business! So how does it work? Is it easy to become a seller? Let's find out, shall we?
With their sharp marketing and simplistic designs, they seem to have come out of no where: MVMT, Warby Parker, Casper, Everlane. Where the hell did all these direct-to-consumer companies come from and is there any room to begin your own? There is more hope than you think.
In the early days of a startup, you should deliberately take action to grow your business that DOES NOT scale. Why? Because 1:1 communication is invaluable. Look, I'm not here to tell you to "go to networking events" but to share some of the more creative yet effective tactics to grow your customer base in a non-scalable, low-cost way.
The stats are staggering: 3 million businesses advertise using Facebook. That said, just because millions rely on this ad channel, should you? No. Or that it'll always work? Hell no! Learn why constant channel testing should be a staple of your marketing strategy.