Although mobile growth has been massive, one of the biggest challenges for marketers has been finding promising, new paid ad channels outside of Facebook and Google. Startup or tech giant, here are 10 channels to consider adding to your paid ad repertoire.
I didn't believe it when I saw it, but the numbers don't lie. Mobile has been on a meteoric rise the past decade. I dug up the most valuable mobile stats to convince any naysayers otherwise. Here here!
Do you know have a 1 in 11 million chance of being attacked by a shark, but 1 in 175 million chance of winning Powerball? Yet plenty of people still play Powerball. There are startling statistics about life that get little fan fare because businesses have been able to shape the narrative in their favor. What's to credit for this? Brand marketing.
If you Google'd your name right now, what comes up? Dozens of other people who share your name? A photographer in NYC slanging his services? A rancher in Omaha promoting single-sourced sirloin steaks? Weird…Where do you fall? Learn 3 low cost hacks to make sure your brand is top of mind for when someone Google's you.
Let's be honest, engagement sounds A LOT like retention. Don't you engage customers so to retain them? As great as it is to get thousands of customer in the door, that doesn't matter much if you can't keep em. Learn the difference once & for all.
Most marketers find it trivial but the benefits of having a clean and well structured URL can make a world of a difference. It's a prospect's 1st encounter with your product and it'll be printed on all marketing collateral. Learn 6 valuable and actionable tips so you can get the most out of this sweet piece of online real estate.
Think podcasts aren't big? Better do a double take. The average consumer listens to 5 podcasts per week while the podcast audience has swelled to nearly 1/6th of the US population.
Lore: a story or fact passed between generations yet rarely questioned of its truth anymore. What lores do you believe? Whether you're just starting your a company or a serial founder, you'll find value in these 5 deceptively simple "startup lores" most fall for.
"Never stop testing, and your advertising will never stop improving" was said NOT by a modern day marketer but by the godfather of advertising, Mr Oglivy himself. So where do you start to measure marketing success? User Acquisition paper trails us to the solution.
The next time a marketer pushes the concept of using saturated marketing channels like social and search ads, pause and consider these average CTRs (click through rates).