Lore: a story or fact passed between generations yet rarely questioned of its truth anymore. What lores do you believe? Whether you're just starting your a company or a serial founder, you'll find value in these 5 deceptively simple "startup lores" most fall for.
"Never stop testing, and your advertising will never stop improving" was said NOT by a modern day marketer but by the godfather of advertising, Mr Oglivy himself. So where do you start to measure marketing success? User Acquisition paper trails us to the solution.
The next time a marketer pushes the concept of using saturated marketing channels like social and search ads, pause and consider these average CTRs (click through rates).
"Marketing is a tax you pay for not building a phenomenal product." I'm not going to tell you what you want to hear, but rather what you should hear: marketing accelerates growth, it doesn't cause it.
"How dare you settle for less when the world has made it so easy to be remarkable?" All founders need to learn to be marketers. No need to hire one at your lean startup with these 6 best-in-class marketing tools (that happen to be free).