Whether you're a startup founder, old hat marketer, or sales wiz, you'll find out very quickly how SQL can save you 100's of hours of work and dozens of "help me!" conversations with analysts.
Obsession pays: after 1,460 days, 500 Uber Eats deliveries, 160+ applications, ~63 rejection letters, and 4 offers, I signed a piece of paper that would set in motion my first full-time role in 4 years.
Lore: a story or fact passed between generations yet rarely questioned of its truth anymore. What lores do you believe? Whether you're just starting your a company or a serial founder, you'll find value in these 5 deceptively simple "startup lores" most fall for.
"Marketing is a tax you pay for not building a phenomenal product." I'm not going to tell you what you want to hear, but rather what you should hear: marketing accelerates growth, it doesn't cause it.
"How dare you settle for less when the world has made it so easy to be remarkable?" All founders need to learn to be marketers. No need to hire one at your lean startup with these 6 best-in-class marketing tools (that happen to be free).
I would have paid for a "conference game playbook" telling me untapped tricks to meeting speakers & venture capitalists. So we created one: The Beginners Guide To Conference Game. If Part 1 was a snapshot, this is the first, full roll.
It's 10AM & Leah Busque, TaskRabbit Former Founder, is being bombarded by aspiring entrepreneurs at a conference. Like a gazelle preyed on by lions, this happens too often & leaves both sides disappointed. Well, here is your solution.
To measure success, Mark Zuckerberg has said to focus on one specific goal and forget everything else. Keep it simple and know what your "big win" would be at every step of your demand generation effort. So what's a "big win KPI" look like?
In 2016, there were an estimated 50 million new startups launched while some studies show that 75% of venture-backed companies fail. The hard truth: whether you're a startup or social influencer, learning to grow your user base is one of the most difficult challenges you'll ever face. The simple truth is that unless you're a … Continue reading Grow Like Wildfire: 6 Surefire Tactics To Build A Userbase (At No Cost)
In essence, disruptive marketing is similar to the dating game. In the dating world, we often see that the men who do very well are those that do the complete opposite of what the average man does. In short, they constantly ask themselves: what would the average Joe do...And do something different! Approached from the female … Continue reading The Quick & Dirty Guide To Disruptive Marketing