Horrible marketing rears its ugly head constantly: a homeless man begs for a buck, street vendors harass tourists to buy Crocs, and my favorite, flight attendants sell credit cards during flights, repeating the same, canned opener. Dare I say, the digital world is no different?
CPO of Adobe joins a regarded design organization and approaches a fellow member to comment on the slow pace of their board meetings. The member remarks, "Scott, the reason this org has been around for 100 years has been from moving slower, thinking long & hard about our decisions, and building it to last. Things move different around here and I suggest you adapt."
Giving up full control of a startup and bestowing responsibility to someone else is never easy. So I sifted through 100+ automation tips and outsourcing tools to find 3 effortless tactics you can start using immediately.
How do you keep your customer engaged? The answer lies in providing more value to others than anyone else possibly can. Learn how select, world-class influencers have successfully built trusted relationships with millions of customers.
In the early days of a startup, you should deliberately take action to grow your business that DOES NOT scale. Why? Because 1:1 communication is invaluable. Look, I'm not here to tell you to "go to networking events" but to share some of the more creative yet effective tactics to grow your customer base in a non-scalable, low-cost way.