Performance marketers and founders often focus so heavily on the "state of acquiring" that they forget to frame growth in terms of the BIG picture. So breath, pause and see the trees for the forest it really is. Here are 4 metrics that are paramount for a startup's livelihood.
Ever wonder what a conversion pixel is, let alone a pixel? A powerful and simply marketing tool, most marketers shy away because it seems technical and complicated. Au contraire mon ami!
Attri-who? Touch-what? The topic of attribution is quickly breaching past the early adopters and crossing into the minds of the early and late majority. What is it? Should you care?
Do you know that 5 million companies advertise on Facebook a MONTH? Good lord. I had the privilege to attend Facebook's Build To Break conference and couldn't help but share my 3 most valuable insights.
Ever wanted to go to a conference but didn't know which one to pick? There are thousands of conferences a year in America alone and each one can market themselves to seem like the greatest conference to rule them all. I've dug through 20+ marketing conferences to pick out the top 3, based on 3 metrics: relevancy, speaker quality, and location.
It's all around us but we rarely call it out: persuasion. The concept of influence can be distilled to 6 actionable principles that you can immediately start using in a resource-strapped startup.
Although mobile growth has been massive, one of the biggest challenges for marketers has been finding promising, new paid ad channels outside of Facebook and Google. Startup or tech giant, here are 10 channels to consider adding to your paid ad repertoire.
I didn't believe it when I saw it, but the numbers don't lie. Mobile has been on a meteoric rise the past decade. I dug up the most valuable mobile stats to convince any naysayers otherwise. Here here!
Let's be honest, engagement sounds A LOT like retention. Don't you engage customers so to retain them? As great as it is to get thousands of customer in the door, that doesn't matter much if you can't keep em. Learn the difference once & for all.
Think podcasts aren't big? Better do a double take. The average consumer listens to 5 podcasts per week while the podcast audience has swelled to nearly 1/6th of the US population.