I read over 270 marketing job descriptions, found 5 repeated qualifications, and matched them with free certifications from thought leaders like Wharton Business School to give you no buts from getting the role you've always wanted.
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Growth Marketing
The Short and Sweet of Cohort Analysis
Question: what analytics tool is the perfect combination of quick, proves return on investment, and digs past vanity metrics? The cohort analysis. Learn the power of this deceptively simple tactic for your startup.
Better Strategy: A 10-Second Tip To Optimize Your Facebook Ads in 2019
Horrible marketing rears its ugly head constantly: a homeless man begs for a buck, street vendors harass tourists to buy Crocs, and my favorite, flight attendants sell credit cards during flights, repeating the same, canned opener. Dare I say, the digital world is no different?
Branded to Last: a Word of Wisdom to Direct Marketers
CPO of Adobe joins a regarded design organization and approaches a fellow member to comment on the slow pace of their board meetings. The member remarks, "Scott, the reason this org has been around for 100 years has been from moving slower, thinking long & hard about our decisions, and building it to last. Things move different around here and I suggest you adapt."
How to Outsource and Automate Your Life so to Scale Your Business
Giving up full control of a startup and bestowing responsibility to someone else is never easy. So I sifted through 100+ automation tips and outsourcing tools to find 3 effortless tactics you can start using immediately.
How Thought Leaders Engage Their 1000 True Fans
How do you keep your customer engaged? The answer lies in providing more value to others than anyone else possibly can. Learn how select, world-class influencers have successfully built trusted relationships with millions of customers.
Personal, Non-scalable Ways to Market Yourself
In the early days of a startup, you should deliberately take action to grow your business that DOES NOT scale. Why? Because 1:1 communication is invaluable. Look, I'm not here to tell you to "go to networking events" but to share some of the more creative yet effective tactics to grow your customer base in a non-scalable, low-cost way.
Expect The Best, Plan For The Worst: Channel Degradation
The stats are staggering: 3 million businesses advertise using Facebook. That said, just because millions rely on this ad channel, should you? No. Or that it'll always work? Hell no! Learn why constant channel testing should be a staple of your marketing strategy.
Why Great Engagement and Retention Can Pay Dividends for User Acquisition
As much as paid acquisition is powerful, the cost of acquiring customers WILL become more expensive over time through it. Enter engagement and retention, your saving grace.
DAU/MAU! What is it and Why Should Every Marketer Care?
We're no longer in the Medieval ages of marketing where we slapped advertisements on the side of buses and prayed to god it drove more sales. The marketing world has gotten sharp with measurement and if there is one metric in particular that is the strongest indicator of a startup's ability to grow, it's DAU/MAU.