Whether you're a startup founder, old hat marketer, or sales wiz, you'll find out very quickly how SQL can save you 100's of hours of work and dozens of "help me!" conversations with analysts.
"Never stop testing, and your advertising will never stop improving" was said NOT by a modern day marketer but by the godfather of advertising, Mr Oglivy himself. So where do you start to measure marketing success? User Acquisition paper trails us to the solution.
The next time a marketer pushes the concept of using saturated marketing channels like social and search ads, pause and consider these average CTRs (click through rates).
"Marketing is a tax you pay for not building a phenomenal product." I'm not going to tell you what you want to hear, but rather what you should hear: marketing accelerates growth, it doesn't cause it.
"How dare you settle for less when the world has made it so easy to be remarkable?" All founders need to learn to be marketers. No need to hire one at your lean startup with these 6 best-in-class marketing tools (that happen to be free).
And you're OFF! Your "purple cow" product is in dev and you feel ON FIRE (damn it feels good to start a company). But you're missing one piece: traction. Click to learn a proven roadmap to drive users to your mic-dropping product.
Startup Essentials are simple but vital concepts for making entrepreneurial endeavor as successful as possible. Please enjoy this 2nd installment talking about the importance of having a remarkable idea.
"Culture eats strategy for breakfast." As much as we feel that company culture has been beaten to death, culture really does start at Day 1. Before building your product. Before scaling your team. Before any customers.
We often hear the business adage, "power is knowledge" but what if I told you this is wrong? Sometimes, collecting more info can work against you rather than with you. Especially when building a team or filling a role.
To measure success, Mark Zuckerberg has said to focus on one specific goal and forget everything else. Keep it simple and know what your "big win" would be at every step of your demand generation effort. So what's a "big win KPI" look like?