I hope in part 1 of this series we got your mind reeling of the real mechanics and nuisances to marketplace dynamics. Now, we'd like to fill in the color to provide a full picture to marketing marketplaces.
After my experience of 1) failing to grow a marketplace (Emntr) and 2) successfully helping to grow a marketplace (Rover), I enter Assurance with a strong foundation marketing for marketplaces. I'd like to share the same wisdom here.
I read over 270 marketing job descriptions, found 5 repeated qualifications, and matched them with free certifications from thought leaders like Wharton Business School to give you no buts from getting the role you've always wanted.
Question: what analytics tool is the perfect combination of quick, proves return on investment, and digs past vanity metrics? The cohort analysis. Learn the power of this deceptively simple tactic for your startup.
Horrible marketing rears its ugly head constantly: a homeless man begs for a buck, street vendors harass tourists to buy Crocs, and my favorite, flight attendants sell credit cards during flights, repeating the same, canned opener.
Dare I say, the digital world is no different?