As much as paid acquisition is powerful, the cost of acquiring customers WILL become more expensive over time through it. Enter engagement and retention, your saving grace.
Ever wonder what a conversion pixel is, let alone a pixel? A powerful and simply marketing tool, most marketers shy away because it seems technical and complicated. Au contraire mon ami!
Do you know that 5 million companies advertise on Facebook a MONTH? Good lord. I had the privilege to attend Facebook's Build To Break conference and couldn't help but share my 3 most valuable insights.
Anyone can show up to work; not everyone can perform. As much as we emphasize "delivery," team's often forget about the most important element of every role: performance. So where do you start and what do you measure? Get ready to find out.
Ever wanted to go to a conference but didn't know which one to pick? There are thousands of conferences a year in America alone and each one can market themselves to seem like the greatest conference to rule them all. I've dug through 20+ marketing conferences to pick out the top 3, based on 3 metrics: relevancy, speaker quality, and location.
It's all around us but we rarely call it out: persuasion. The concept of influence can be distilled to 6 actionable principles that you can immediately start using in a resource-strapped startup.
Although mobile growth has been massive, one of the biggest challenges for marketers has been finding promising, new paid ad channels outside of Facebook and Google. Startup or tech giant, here are 10 channels to consider adding to your paid ad repertoire.
I didn't believe it when I saw it, but the numbers don't lie. Mobile has been on a meteoric rise the past decade. I dug up the most valuable mobile stats to convince any naysayers otherwise. Here here!
Do you know have a 1 in 11 million chance of being attacked by a shark, but 1 in 175 million chance of winning Powerball? Yet plenty of people still play Powerball. There are startling statistics about life that get little fan fare because businesses have been able to shape the narrative in their favor. What's to credit for this? Brand marketing.
If you Google'd your name right now, what comes up? Dozens of other people who share your name? A photographer in NYC slanging his services? A rancher in Omaha promoting single-sourced sirloin steaks? Weird…Where do you fall? Learn 3 low cost hacks to make sure your brand is top of mind for when someone Google's you.