Every human has their own "lens" that's been beveled through their past, so if you think you know your audience, you're lying to yourself. So why not consider include your customer in the naming of your startup? Google AdWords, at your service.
Lifer: a person who has made a lifelong commitment, usually in a certain career. Some of the most influential humans in recent history have made powerful statements by doing the complete opposite and bestowed powerful marketing lessons along the way. Like who, you say?
With their sharp marketing and simplistic designs, they seem to have come out of no where: MVMT, Warby Parker, Casper, Everlane. Where the hell did all these direct-to-consumer companies come from and is there any room to begin your own? There is more hope than you think.
In the early days of a startup, you should deliberately take action to grow your business that DOES NOT scale. Why? Because 1:1 communication is invaluable. Look, I'm not here to tell you to "go to networking events" but to share some of the more creative yet effective tactics to grow your customer base in a non-scalable, low-cost way.
Ever wonder what a conversion pixel is, let alone a pixel? A powerful and simply marketing tool, most marketers shy away because it seems technical and complicated. Au contraire mon ami!
Attri-who? Touch-what? The topic of attribution is quickly breaching past the early adopters and crossing into the minds of the early and late majority. What is it? Should you care?
Do you know that 5 million companies advertise on Facebook a MONTH? Good lord. I had the privilege to attend Facebook's Build To Break conference and couldn't help but share my 3 most valuable insights.
Ever wanted to go to a conference but didn't know which one to pick? There are thousands of conferences a year in America alone and each one can market themselves to seem like the greatest conference to rule them all. I've dug through 20+ marketing conferences to pick out the top 3, based on 3 metrics: relevancy, speaker quality, and location.
Although mobile growth has been massive, one of the biggest challenges for marketers has been finding promising, new paid ad channels outside of Facebook and Google. Startup or tech giant, here are 10 channels to consider adding to your paid ad repertoire.
I didn't believe it when I saw it, but the numbers don't lie. Mobile has been on a meteoric rise the past decade. I dug up the most valuable mobile stats to convince any naysayers otherwise. Here here!