The next time a marketer pushes the concept of using saturated marketing channels like social and search ads, pause and consider these average CTRs (click through rates).
"Marketing is a tax you pay for not building a phenomenal product." I'm not going to tell you what you want to hear, but rather what you should hear: marketing accelerates growth, it doesn't cause it.
"How dare you settle for less when the world has made it so easy to be remarkable?" All founders need to learn to be marketers. No need to hire one at your lean startup with these 6 best-in-class marketing tools (that happen to be free).
And you're OFF! Your "purple cow" product is in dev and you feel ON FIRE (damn it feels good to start a company). But you're missing one piece: traction. Click to learn a proven roadmap to drive users to your mic-dropping product.
Startup Essentials are simple but vital concepts for making entrepreneurial endeavor as successful as possible. Please enjoy this 2nd installment talking about the importance of having a remarkable idea.
We often hear the business adage, "power is knowledge" but what if I told you this is wrong? Sometimes, collecting more info can work against you rather than with you. Especially when building a team or filling a role.
To measure success, Mark Zuckerberg has said to focus on one specific goal and forget everything else. Keep it simple and know what your "big win" would be at every step of your demand generation effort. So what's a "big win KPI" look like?
In 2016, there were an estimated 50 million new startups launched while some studies show that 75% of venture-backed companies fail. The hard truth: whether you're a startup or social influencer, learning to grow your user base is one of the most difficult challenges you'll ever face. The simple truth is that unless you're a … Continue reading Grow Like Wildfire: 6 Surefire Tactics To Build A Userbase (At No Cost)
In essence, disruptive marketing is similar to the dating game. In the dating world, we often see that the men who do very well are those that do the complete opposite of what the average man does. In short, they constantly ask themselves: what would the average Joe do...And do something different! Approached from the female … Continue reading The Quick & Dirty Guide To Disruptive Marketing
Remember when advertising was only commercials, billboards, and radio? When print media was only magazines & newspapers? When companies hired ad agencies to create beautiful work but agencies shrugged when the client asked, "so what's my return on investment?" We talk a lot about how much the world has changed the past 30 years, but nothing has been … Continue reading How The Information Age Became a Marketer’s Dream Come True