A 4-Step Roadmap To Becoming A “Master of Many”

The job market tells us to be a "master of one" but isn't this actually ill-chosen for the long run? Think about it; there are so many factors outside of your control: bull markets, increasing job market competition, advances in technology, automation, natural catastrophes, that it's safe to say it's too much of a wager … Continue reading A 4-Step Roadmap To Becoming A “Master of Many”

How To Build True Fans In a Crowded Closet

What do Amazon, Costco, and Nordstrom all share in common? Besides each having a vibrant (and sometimes risqué) work culture, they all know how to appeal to smart buyers. They have a deep understanding of their audience, that being keen, pragmatic, deal seeking, middle-to-upper class consumers. These are consumers who demand quality, but are willing to … Continue reading How To Build True Fans In a Crowded Closet

3 Reasons Why Digital Platforms Will Rule The Future

Sometimes, we only see the brilliance in innovations after the dust has settled. Airbnb gets other people to use their homes as rental spaces, Uber gets normal people to use their cars as taxis, Facebook gets other people to create content, and Duolingo teaches a new language by getting students to act as pro bono … Continue reading 3 Reasons Why Digital Platforms Will Rule The Future

How Hoodies & Flip Flops Became The New Blue Collars & Rockports

Remember stock business photography of people in suits smiling, pointing at a desktop computer, all gazing intently at something important? Or people sitting around, gripping note pads & #2's during a business meeting, where you imagined them throwing around business jargon like "bandwidth," "business processes,"  "PM'ing," or " ROI?" For Millennials, this was the picture painted for … Continue reading How Hoodies & Flip Flops Became The New Blue Collars & Rockports

How The Information Age Became a Marketer’s Dream Come True

Remember when advertising was only commercials, billboards, and radio? When print media was only magazines & newspapers? When companies hired ad agencies to create beautiful work but agencies shrugged when the client asked, "so what's my return on investment?" We talk a lot about how much the world has changed the past 30 years, but nothing has been … Continue reading How The Information Age Became a Marketer’s Dream Come True