"Marketing is a tax you pay for not building a phenomenal product." I'm not going to tell you what you want to hear, but rather what you should hear: marketing accelerates growth, it doesn't cause it.
"Culture eats strategy for breakfast." As much as we feel that company culture has been beaten to death, culture really does start at Day 1. Before building your product. Before scaling your team. Before any customers.
We often hear the business adage, "power is knowledge" but what if I told you this is wrong? Sometimes, collecting more info can work against you rather than with you. Especially when building a team or filling a role.
The job market tells us to be a "master of one" but isn't this actually ill-chosen for the long run? Think about it; there are so many factors outside of your control: bull markets, increasing job market competition, advances in technology, automation, natural catastrophes, that it's safe to say it's too much of a wager … Continue reading A 4-Step Roadmap To Becoming A “Master of Many”
What if I told you it's easy to start a company? Would you believe me? And what if I took it a step further and said you could start a branded and incorporated tech company, for just $500? You'd probably call me bananas. But it's true. Before the Internet, starting a company was a $100,000 … Continue reading Are you bananas? Retire the 9-5 & Hustle
What do Amazon, Costco, and Nordstrom all share in common? Besides each having a vibrant (and sometimes risqué) work culture, they all know how to appeal to smart buyers. They have a deep understanding of their audience, that being keen, pragmatic, deal seeking, middle-to-upper class consumers. These are consumers who demand quality, but are willing to … Continue reading How To Build True Fans In a Crowded Closet
Sometimes, we only see the brilliance in innovations after the dust has settled. Airbnb gets other people to use their homes as rental spaces, Uber gets normal people to use their cars as taxis, Facebook gets other people to create content, and Duolingo teaches a new language by getting students to act as pro bono … Continue reading 3 Reasons Why Digital Platforms Will Rule The Future
Remember stock business photography of people in suits smiling, pointing at a desktop computer, all gazing intently at something important? Or people sitting around, gripping note pads & #2's during a business meeting, where you imagined them throwing around business jargon like "bandwidth," "business processes," "PM'ing," or " ROI?" For Millennials, this was the picture painted for … Continue reading How Hoodies & Flip Flops Became The New Blue Collars & Rockports
Remember when advertising was only commercials, billboards, and radio? When print media was only magazines & newspapers? When companies hired ad agencies to create beautiful work but agencies shrugged when the client asked, "so what's my return on investment?" We talk a lot about how much the world has changed the past 30 years, but nothing has been … Continue reading How The Information Age Became a Marketer’s Dream Come True