How To Build True Fans In a Crowded Closet

What do Amazon, Costco, and Nordstrom all share in common? Besides each having a vibrant (and sometimes risqué) work culture, they all know how to appeal to smart buyers. They have a deep understanding of their audience, that being keen, pragmatic, deal seeking, middle-to-upper class consumers. These are consumers who demand quality, but are willing to … Continue reading How To Build True Fans In a Crowded Closet