To measure success, Mark Zuckerberg has said to focus on one specific goal and forget everything else. Keep it simple and know what your "big win" would be at every step of your demand generation effort. So what's a "big win KPI" look like?
What does it mean to be a man? What's media perception on being a man? On Being A Man is a podcast that probes, interprets, and unravels perspectives on these important questions in a day & age where more than ever we challenge male & female identity, gender, and personal image. CEO of 3C Communications and … Continue reading OBAM #3-Bryan Rutberg On Being A Man
What do Amazon, Costco, and Nordstrom all share in common? Besides each having a vibrant (and sometimes risqué) work culture, they all know how to appeal to smart buyers. They have a deep understanding of their audience, that being keen, pragmatic, deal seeking, middle-to-upper class consumers. These are consumers who demand quality, but are willing to … Continue reading How To Build True Fans In a Crowded Closet