How do you blast past 1 million others who are trying to be an expert, thought leader, or influencer in the same field? The answer lies closer than you think.
It's all around us but we rarely call it out: persuasion. The concept of influence can be distilled to 6 actionable principles that you can immediately start using in a resource-strapped startup.
Do you know have a 1 in 11 million chance of being attacked by a shark, but 1 in 175 million chance of winning Powerball? Yet plenty of people still play Powerball. There are startling statistics about life that get little fan fare because businesses have been able to shape the narrative in their favor. What's to credit for this? Brand marketing.
If you Google'd your name right now, what comes up? Dozens of other people who share your name? A photographer in NYC slanging his services? A rancher in Omaha promoting single-sourced sirloin steaks? Weird…Where do you fall? Learn 3 low cost hacks to make sure your brand is top of mind for when someone Google's you.
Let's be honest, engagement sounds A LOT like retention. Don't you engage customers so to retain them? As great as it is to get thousands of customer in the door, that doesn't matter much if you can't keep em. Learn the difference once & for all.
Most marketers find it trivial but the benefits of having a clean and well structured URL can make a world of a difference. It's a prospect's 1st encounter with your product and it'll be printed on all marketing collateral. Learn 6 valuable and actionable tips so you can get the most out of this sweet piece of online real estate.
I would have paid for a "conference game playbook" telling me untapped tricks to meeting speakers & venture capitalists. So we created one: The Beginners Guide To Conference Game. If Part 1 was a snapshot, this is the first, full roll.
It's 10AM & Leah Busque, TaskRabbit Former Founder, is being bombarded by aspiring entrepreneurs at a conference. Like a gazelle preyed on by lions, this happens too often & leaves both sides disappointed. Well, here is your solution.
And you're OFF! Your "purple cow" product is in dev and you feel ON FIRE (damn it feels good to start a company). But you're missing one piece: traction. Click to learn a proven roadmap to drive users to your mic-dropping product.
"Culture eats strategy for breakfast." As much as we feel that company culture has been beaten to death, culture really does start at Day 1. Before building your product. Before scaling your team. Before any customers.