Ready for part 2? Click here! ~~~ Greg Gottesman is the co-founder and managing director of Pioneer Square Labs, former managing director at Madrona Venture Group, and is a co-founder of Rover (ROVR), the biggest pet sitting marketplace in the nation. Greg has spent his entire life authoring his journey. At 22 he published a book … Continue reading #75: Co-founder and Managing Director of Pioneer Square Labs, Greg Gottesman, on Obsessing over Marketplace Dynamics and Killing Great Ideas (Part 1)
Analytics
#72: Can you make a living as a gig worker? Founder & CEO of Solo, Bryce Bennett, on becoming indispensable to 60M US gig workers (Part 2)
Missed part 1? Click here! ~~~ Bryce Bennett is the founder and CEO of Solo, a platform that is bringing tools & transparency to independent gig workers, optimizing their time, and allowing them to move between more gigs. They also recently acquired their seed funding. Bryce comes from a track record of startup marketplaces, first at Uber … Continue reading #72: Can you make a living as a gig worker? Founder & CEO of Solo, Bryce Bennett, on becoming indispensable to 60M US gig workers (Part 2)
The Short and Sweet of Cohort Analysis
Question: what analytics tool is the perfect combination of quick, proves return on investment, and digs past vanity metrics? The cohort analysis. Learn the power of this deceptively simple tactic for your startup.
The Yin and Yang of Marketing: A/B Test Your Way to Success
Always be closing? More like always be testing!
Contrary to deep learning and AI enthusiasts, split testing is a Texas toast and butter marketing tool, an essential part of growth marketing.
Don't believe me? Here are 3 reasons to butter you up.
DAU/MAU! What is it and Why Should Every Marketer Care?
We're no longer in the Medieval ages of marketing where we slapped advertisements on the side of buses and prayed to god it drove more sales.
The marketing world has gotten sharp with measurement and if there is one metric in particular that is the strongest indicator of a startup's ability to grow, it's DAU/MAU.