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jakub kubicka

Growth Marketing Consulting For Scrappy Startups

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Analytics

The Short and Sweet of Cohort Analysis

January 21, 2019May 5, 2019 / didhedieyet / 1 Comment

Question: what analytics tool is the perfect combination of quick, proves return on investment, and digs past vanity metrics? The cohort analysis. Learn the power of this deceptively simple tactic for your startup.

The Yin and Yang of Marketing: A/B Test Your Way to Success

January 7, 2019February 6, 2019 / didhedieyet / 1 Comment

Always be closing? More like always be testing!

Contrary to deep learning and AI enthusiasts, split testing is a Texas toast and butter marketing tool, an essential part of growth marketing.

Don't believe me? Here are 3 reasons to butter you up.

DAU/MAU! What is it and Why Should Every Marketer Care?

November 28, 2018December 6, 2018 / didhedieyet / 1 Comment

We're no longer in the Medieval ages of marketing where we slapped advertisements on the side of buses and prayed to god it drove more sales.

The marketing world has gotten sharp with measurement and if there is one metric in particular that is the strongest indicator of a startup's ability to grow, it's DAU/MAU.

Acqui or Die! The 4 Most Important Growth Marketing Metrics

November 27, 2018December 4, 2018 / didhedieyet / 2 Comments

Performance marketers and founders often focus so heavily on the "state of acquiring" that they forget to frame growth in terms of the BIG picture.

So breath, pause and see the trees for the forest it really is. Here are 4 metrics that are paramount for a startup's livelihood.

Pixel Management And How it Works

November 22, 2018December 1, 2018 / didhedieyet / 1 Comment

Ever wonder what a conversion pixel is, let alone a pixel?

A powerful and simply marketing tool, most marketers shy away because it seems technical and complicated.

Au contraire mon ami!

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Most Popular

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