Daily Marketer Podcast | #28: The Startup Guide To Cohort Analysis (Your Little Data Darling)

Figure out your LTV, uncover your most valuable customer segments, and so much more with this handy, little marketing tool. If you need one that is the perfect combo of powerful & quick, the cohort analysis is the ticket. Get the gist in today's episode. The Daily Marketer is a podcast about pushing through the … Continue reading Daily Marketer Podcast | #28: The Startup Guide To Cohort Analysis (Your Little Data Darling)

Daily Marketer Podcast | #27: The Little Dark Secret of Paid User Acquisition (And How to Solve it)

As much as paid user acquisition is a saving grace for most B2C startups, the cost of acquiring will become increasingly MORE expensive over time. Enter engagement and retention marketing, your saving grace to a very big problem. Learn how in today's episode. The Daily Marketer is a podcast about pushing through the noise, swimming … Continue reading Daily Marketer Podcast | #27: The Little Dark Secret of Paid User Acquisition (And How to Solve it)

Daily Marketer Podcast | #26: The ABC’s and Why’s to Split Testing (A Tool For Any Startup)

Split testing can yield endless improvements to your UI, ad copy, email marketing, and so much more. Learn to see whether your startup's hunches of tweaked copy or layout really are driving more engagement & conversions, in today's episode of The Daily Marketer. The Daily Marketer is a podcast about pushing through the noise, swimming … Continue reading Daily Marketer Podcast | #26: The ABC’s and Why’s to Split Testing (A Tool For Any Startup)

Daily Marketer Podcast | #25: Every Marketer’s Essential Guide to Facebook Ad Strategy

What if I told you there is a method to the madness of Facebook ads? That there is a simple 3-tier campaign model that can lead to reaching the right people at the lowest cost, while keeping your ads from becoming irritating? Learn how in today's episode. The Daily Marketer is a podcast about pushing … Continue reading Daily Marketer Podcast | #25: Every Marketer’s Essential Guide to Facebook Ad Strategy

Daily Marketer Podcast | #24: Balancing Logical, Data-Driven Digital Marketing With The Subconscious

Rightly so, the Internet has bred more and more direct (digital) marketers. But if we take a moment to observe a pre-Internet co like Coca Cola, they transcend their category and embody an emotion at their very thought. How did they do it? Learn in today's episode. The Daily Marketer is a podcast about pushing … Continue reading Daily Marketer Podcast | #24: Balancing Logical, Data-Driven Digital Marketing With The Subconscious