Solving Chronic Pain and Growth With Anesis Pain

“I appreciated Jakub’s down-to-earth, practical approach to marketing which is important for start-up companies that do not have the luxury of a more ambiguous approach…he’s well versed in marketing strategies and measuring results while also cost-effective in his fees.”

-Paul Song, CEO of Anesis

With Seattle Pain Centers abruptly closing all locations, there was both a massive opportunity and challenge for whoever would take the baton to 1) help those with chronic pain while 2) resisting perpetuating the growing US opioid epidemic.

With Seattle Pain Centers abruptly closing all locations, there was both a massive opportunity and challenge for whoever would take the baton to 1) help those with chronic pain while 2) resisting perpetuating the growing US opioid epidemic.

Startup, Anesis Spine & Pain Care, picked up that very baton in 2017, hiring the very best physicians and nurses in the Northwest while being lead with vigor and care by serial entrepreneur, Paul Song.

The Challenge

Increase new patient rate by 20% month-over-month with a deep emphasis on direct marketing as a driving force.

Teaming up with Anesis Marketing Specialist, Aaron Gattenby, I would bring strategy and accountability while he would bring on-the-ground execution.

In the process, we’d leverage direct marketing tools and channels of in-person visits, offline events, email, direct mail, and cold calling.

The Solution

Developed and executed a 3-part solution:

  • Organization: onboard a CRM platform, Insightly, where we could start to identify and see patterns in quality patients and their sources
  • Lead Generation: call primary care clinics to educate on Anesis Pain’s offering and to setup luncheons between primary care doctors and Anesis physicians (so to generate referral partnerships where doctors could recommend Anesis when specialized pain care was needed)
  • Business Development: visit in-person primary care clinics across the greater Puget Sound area to begin to develop relationships with administrative staff while pulsing need for pain care providers

The Outcome

Over the 6-month project, we were both able to uncover unique opportunities for Anesis while also increasing brand awareness and involvement in the Seattle hospital & medical community. Specifically, we were able to drive 2 impressive outcomes:

  • Contacted over 400 unique clinics while averaging a 33% conversion rate for clinics referring patients (this steadily increased as we built and leveraged our CRM data, while at the same time increasing the odds of referring quality patients)
  • Discovered and tested untapped growth opportunities of lawyers as a reliable referral source, unique branding campaigns with chain pharmacies, and an overwhelming need for lab space to administer Suboxone treatments for those with opioid addiction

Skills Used

  • Strategy
  • Lead Generation
  • Offline marketing
  • Project Management
  • Business Development (Sales)