We live in a crowded world.
Not only living with 7.5 billion others but in tech & business as well. The Internet has 1.2 billion sites, there’s 2.2 million apps in the Apple store, 2.5 billion social media users, and 28 million+ small businesses in the US alone. In a recent study, 33% of the top reasons around startup failure was because of competition, poor marketing, or not listening to customers.
Let’s face it: the big question on every startup and social influencer’s mind is: how do you build an audience in a crowded room? Because as impressive as these stats are, they’re also wicked intimidating.
True, it’s tough being the new, struggling jack on the Web. Business schools don’t provide a specific answer and the Internet is layered with conflicting & constantly changing wisdom.
It’s even tougher when our attention span is 8 seconds long, there’s already 2 million+ social influencers, 2.7 million blog posts publishd a day, and 80 new companies born an hour in the UK alone. It’s easy to think you’ll hear crickets forever.
But that’s why I’m here.
To give every entrepreneur and social influencer the quintessential blueprint to build their following, user base, or how ever you define “your audience.”
Some call this growth hacking, conversion rate optimization, or product market fit, but I simply call it Disruptive Marketing: surprising and often counter-intuitive tips, tactics, and strategies to stand out from your competitors and get your audience’s eyes & ears (explained in depth here).
My Promise To You
I promise you’ll leave at least an ounce smarter each visit, packed with at least one valuable resource, tool, or nugget to grow your diehard fan base.
Kevin Kelly put it beautiful in “1000 True Fans,” “you don’t need millions of dollars, millions of customers, millions of clients or millions of fans. To make things happen, you only need a thousand true fans.” It’s true, it’s easier than you think.
Dig in and in the process learn how to really listen to your customers, how to find your own personal answers to audience growth, and above all how to become the front runner in your industry or network.