Have you every been stumped on a startup name? I have. I still am! So what's an entrepreneur to do? One word: test. If you can't decide, let the market decide for you. Learn in today's episode how "Google testing" your title could be the best $100 you spend. The Daily Marketer is a podcast … Continue reading Daily Marketer Podcast | #30: A Proven Strategy For Naming Your Startup
Marketing: a sexy profession with a huge supply of candidates yet few spots. That said, there are dozens of free certifications and courses by world-class companies, and given a little agency, can set someone up for massive success. Find out all 5 in this episode. The Daily Marketer is a podcast about pushing through the … Continue reading Daily Marketer Podcast | #29: Marketing Certifications To Catch A Recruiter’s Attention
I read over 270 marketing job descriptions, found 5 repeated qualifications, and matched them with free certifications from thought leaders like Wharton Business School to give you no buts from getting the role you've always wanted.
Figure out your LTV, uncover your most valuable customer segments, and so much more with this handy, little marketing tool. If you need one that is the perfect combo of powerful & quick, the cohort analysis is the ticket. Get the gist in today's episode. The Daily Marketer is a podcast about pushing through the … Continue reading Daily Marketer Podcast | #28: The Startup Guide To Cohort Analysis (Your Little Data Darling)
As much as paid user acquisition is a saving grace for most B2C startups, the cost of acquiring will become increasingly MORE expensive over time. Enter engagement and retention marketing, your saving grace to a very big problem. Learn how in today's episode. The Daily Marketer is a podcast about pushing through the noise, swimming … Continue reading Daily Marketer Podcast | #27: The Little Dark Secret of Paid User Acquisition (And How to Solve it)
Split testing can yield endless improvements to your UI, ad copy, email marketing, and so much more. Learn to see whether your startup's hunches of tweaked copy or layout really are driving more engagement & conversions, in today's episode of The Daily Marketer. The Daily Marketer is a podcast about pushing through the noise, swimming … Continue reading Daily Marketer Podcast | #26: The ABC’s and Why’s to Split Testing (A Tool For Any Startup)