2 of the biggest challenges for startup marketers is 1) creating an integrated marketing universe and 2) finding promising, new paid ad channels outside of Facebook and Google (i.e. User Acquisition). Here are 10 channels to consider adding to your paid ad repertoire. The Daily Marketer is a podcast about pushing through the noise, swimming … Continue reading #6: UA For Beginners: 10 Self-Serve Paid Ad Channels Worth Exploring
If want an edge, learning from experts in marketing could be an incredibly valuable resource and thus differentiator for your startup. Outside of The Daily Marketer, consider these 5 marketing podcasts the next time you're looking for some brain tickles. The Daily Marketer is a podcast about pushing through the noise, swimming through the water, … Continue reading #5: The Top 5 Marketing Podcasts You Should Be Listening To
I read over 270 marketing job descriptions, found 5 repeated qualifications, and matched them with free certifications from thought leaders like Wharton Business School to give you no buts from getting the role you've always wanted.
If you Google'd your name right now, what comes up? Dozens of other Tims? A photographer in NYC slanging his services? A rancher in Omaha promoting single-sourced sirloin steaks? I'm going to teach you 3 low cost hacks to make sure your brand is top of mind when someone Google's you. The Daily Marketer is … Continue reading #4: 3 Deceptively Easy, Yet Powerful, Ways to Market Yourself
Let's be honest: engagement sounds A LOT like retention. Don't you engage customers so to retain them? Silly marketing speak. As great as it is to get thousands of new customers in the door, that doesn't matter much if you can't build a relationship and keep them. Learn the difference in this quick, espresso-sized episode. … Continue reading #3: Think Twice — The Difference Between Retention & Engagement Marketing
If you've ever wanted an amazing format to Superman punch and measure marketing tactics or product features, a well curated growth team could be the key. A growth team is like Captain Planet, bringing together experts from different teams, each with their own super power. So how can you start leveraging this startup "Super Grow … Continue reading #2: Growth Teams & How They Work
We all know the feeling: having big ambitions but quickly falling prey to the busy person's dilemma: no time. A topic I've grappled with for a while, I finally cracked this crazy busy nut with these 4 tested and true techniques you can start using immediately. The Daily Marketer is a podcast about pushing through … Continue reading #1: No Excuses: How to Make Time to be Creative
Every human has their own "lens" that's been beveled through their past, so if you think you know your audience, you're lying to yourself.
So why not consider include your customer in the naming of your startup?
Google AdWords, at your service.
Question: what analytics tool is the perfect combination of quick, proves return on investment, and digs past vanity metrics?
The cohort analysis. Learn the power of this deceptively simple tactic for your startup.
Always be closing? More like always be testing!
Contrary to deep learning and AI enthusiasts, split testing is a Texas toast and butter marketing tool, an essential part of growth marketing.
Don't believe me? Here are 3 reasons to butter you up.