Seth Godin once said, “I’m very passionate about exploring why you are so afraid about creating art that is actually within your grasp.” Which begs the relevant question: how is it that we’re able to achieve goals at work but in our personal lives, we consistently fall short of achievement? What’s going on here? I'm … Continue reading The Secret to Goal Smashing (So To Achieve any New Year Resolution)
Have you every been stumped on a startup name? I have. I still am! So what's an entrepreneur to do? One word: test. If you can't decide, let the market decide for you. Learn in today's episode how "Google testing" your title could be the best $100 you spend. The Daily Marketer is a podcast … Continue reading Daily Marketer Podcast | #30: A Proven Strategy For Naming Your Startup
Imagine this: a large, open concept, stark white kitchen with an 8-foot quartz island and recessed lighting that makes the room come alive. A dining room with a living edge table framed with floor-to-ceiling windows that show off the luscious ravine that is your backyard. Aside from the 20-foot ceilings, you realize that there is … Continue reading Where We’ve Gone Wrong in Real Estate Design (And How To Fix it)
I hope in part 1 of this series we got your mind reeling of the real mechanics and nuisances to marketplace dynamics. Now, we'd like to fill in the color to provide a full picture to marketing marketplaces.
After my experience of 1) failing to grow a marketplace (Emntr) and 2) successfully helping to grow a marketplace (Rover), I enter Assurance with a strong foundation marketing for marketplaces. I'd like to share the same wisdom here.